SEO & Website Optimization Specialist

Red Orange Studio, a creative agency and certified B Corp based in Richmond, VA, is growing—and we want you to create impact with us. We’re looking for an SEO Strategist who can help purpose-driven organizations increase visibility, strengthen their digital presence, and turn search data into clear, actionable marketing strategy.

This role is ideal for someone who understands that SEO is no longer limited to keywords and Google rankings. Today’s search landscape includes technical website performance, content strategy, local listings, reviews, AI overviews, third-party platforms, and the many places people go to find answers.

You’re a strategic, detail-oriented SEO professional who knows how to look under the hood of a website, identify opportunities, and explain what matters in a way clients can understand.

You are comfortable using SEO tools, reviewing analytics, creating keyword strategies, identifying content opportunities, managing local listings, and preparing reports that go beyond numbers. You know how to answer the client’s real question:
What does this mean, and what should we do next?

You’re curious, analytical, and collaborative. You can work closely with account managers, writers, designers, developers, and clients to make sure SEO strategy is integrated into websites, campaigns, content plans, and reporting. You are confident enough to make recommendations, humble enough to keep learning, and clear enough to help clients make informed decisions.

The SEO Strategist will help Red Orange Studio clients improve organic visibility, website performance, local search presence, and content effectiveness.

Responsibilities include:

• Develop SEO strategies that support client goals, audiences, services, locations, and campaign priorities.
• Conduct keyword research and competitive analysis to identify opportunities for website content, blog topics, landing pages, service pages, and location-based content.
• Evaluate search intent across the customer journey, including branded searches, service-based searches, high-intent local searches, and educational queries.
• Translate keyword findings into practical recommendations for website structure, content planning, page optimization, and campaign support.
• Collaborate with account managers and content creators to generate content ideas that are grounded in search behavior and client strategy.

• Conduct technical SEO audits to identify crawlability issues, broken links, redirects, mobile performance concerns, page speed issues, indexing problems, duplicate content, and other barriers to search visibility.
• Review website structure, metadata, title tags, heading tags, internal linking, URL structure, and page hierarchy.
• Partner with Red Orange’s web team to ensure websites are built and maintained using SEO best practices.
• Provide SEO guidance during website redesigns, migrations, launches, and content restructures.
• Use tools such as Google Analytics, Google Search Console, Page Speed Insights, Screaming Frog, SEMrush, Ahrefs, Moz, Conductor, or similar platforms to evaluate performance and opportunities.

• Optimize website pages for priority keywords, search intent, clarity, and user experience.
• Write or recommend improvements to title tags, meta descriptions, H1s, H2s, internal links, image alt text, and page copy.
• Identify thin, outdated, duplicated, or underperforming content and recommend improvements.
• Develop SEO-informed content briefs for blogs, landing pages, service pages, FAQs, and resource content.
• Ensure content recommendations balance search performance with brand voice, accessibility, readability, and conversion goals.

• Manage and optimize Google Business Profiles and other local business listings.
• Support consistency of name, address, phone number, business descriptions, hours, photos, service categories, and profile information across directory platforms.
• Identify gaps in major and niche directories, including platforms such as Apple Maps, Bing, Yelp, Nextdoor, Map Quest, and other industry-relevant listings.
• Mon…