Paid Digital Marketing Specialist

Care Scout

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!

Care Scout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.

POSITION TITLE

Paid Digital Marketing Specialist

POSITION LOCATION

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

Hybrid schedule of both Remote and In-Office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.

YOUR ROLE

We are seeking a Paid Digital Marketing Specialist to support and execute our paid digital marketing programs across multiple channels. This role will work in close partnership with the Senior Paid Digital Marketing Manager and will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns.

This role is ideal for a strong executor who is detail-oriented, analytically minded, and eager to grow into greater ownership. You will help manage campaigns in-platform, support creative development, coordinate affiliate programs, and ensure smooth execution across channels while learning how high-level paid media strategy is built and scaled.

Hands-on experience executing paid media in-platform is required. This role will have meaningful ownership over execution and optimization, with pathways to increased responsibility over time.

What you will be doing

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, Tik Tok Ads, Linked In Ads, MNTN, and affiliate platforms.
• Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
• Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
• Assist with creative development by drafting ad copy, coordinating asset needs, QA’ing creative, and partnering with Brand and Content teams.
• Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
• Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
• Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
• Maintain high standards for accuracy, compliance, and documentation across all campaigns.
• Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.
• Other duties as assigned. ​

What you bring

• 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, Tik Tok Ads, or Linked In Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and…