Senior Business Analyst; Consumer and Merchant Analytics

Senior Business Analyst (Consumer and Merchant Analytics)

Koalafi is seeking a Senior Business Analyst to join our Consumer and Merchant Analytics team, which supports analytics across Sales, Product, Marketing, and Compliance.

This role will primarily support our Sales organization. You will own a set of key recurring weekly and monthly deliverables, while playing a key role in building out better reporting, forecasting, and a deeper understanding of how to enable our sales team to operate more efficiently. This is as much a build role as it is an execution role; we're looking for someone who will make the recurring work faster and sharper, not just keep it running.

Beyond sales, you'll support the rest of the team's partners — most often Product — with work tied to long-term company plans, including feature rollouts and the testing and measurement plans behind new launches.

Responsibilities

• Execute recurring weekly and monthly sales reports, dashboards, and analyses, delivering accurate, timely results.
• Improve and automate those recurring deliverables so the team spends less time producing reports and more time interpreting them.
• Build and refine sales forecasting, including pipeline, capacity, and target-setting analysis in partnership with sales leadership.
• Identify where the sales organization can operate more efficiently — rep productivity, merchant prioritization, onboarding and activation, and funnel conversion — and turn those findings into recommendations that stick.
• Partner with Sales and Data teams to improve the quality and structure of the underlying sales data.
• Partner with product teams on new feature rollouts: define success metrics, design test and measurement plans, and deliver clear read-outs.
• Support long-term company planning with analysis that informs roadmap priorities and launch sequencing.
• Develop and maintain the data queries and BI assets that enable self-serve analytics.
• Present findings to leadership in clear, compelling formats that influence strategy and execution.

About You

• Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Economics, Statistics, etc.).
• 2–4 years of experience in business analysis, data analytics, or a related role. Experience in Sales Analytics preferred
• Strong SQL skills; able to manipulate and interpret large datasets.
• Experience building BI dashboards (Tableau, Looker, or equivalent).
• Familiarity with A/B testing, statistical analysis, and experiment design.
• Ability to synthesize complex data into clear, actionable insights.
• Detail-oriented, proactive, and able to thrive in a fast-paced, dynamic environment.
• Excellent communication skills, with the ability to work across technical and business stakeholders.

Location:

Richmond, VA;
Arlington, VA; or Remote (U.S.). Associates near one of our office locations may work in-office, hybrid, or remotely. Remote opportunities are available to candidates throughout the United States.

Salary Range: $100,000-$129,000 per year (depending on experience and location)

Additional Compensation:
This position will be eligible to participate in company bonus plan.

The final salary offer will depend on factors including, but not limited to, experience, skills, and geographic location. The actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

Applications will be accepted until position is filled.

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

Benefits

• Comprehensive medical, dental, and vision coverage
• 20 PTO days + 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal + paternal)
• Inclusion and Associate Engagement Programs

Who we are & what we value

• We focus on what's most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask, "How can this be better?"
• We move fast together