Paid Digital Marketing Specialist

Genworth is seeking a Paid Digital Marketing Specialist to drive customer acquisition and engagement for our finance and insurance solutions. In this role, you will plan, execute, and optimize paid search, display, and social campaigns that support long-term care, mortgage, and protection products. You will manage budgets, conduct A/B tests, and analyze performance data to improve ROI and conversion rates. Working closely with marketing, product, and analytics teams, you'll ensure campaigns reflect Genworth's commitment to integrity, customer focus, and financial security while complying with regulatory guidelines.

This hybrid role offers professional growth and the chance to impact families' long-term financial well-being.

Responsibilities

• Plan, launch, and optimize paid search, display, and social campaigns for Genworth products
• Conduct keyword research, audience targeting, and bid management to maximize ROITrack and analyze campaign performance using analytics and ad platforms
• Develop A/B tests for creatives, landing pages, and messaging
• Collaborate with marketing, product, and analytics teams on integrated campaigns
• Manage budgets, pacing, and forecasting for paid media channels
• Prepare performance reports and insights for stakeholders
• Ensure campaigns align with brand, compliance, and regulatory standards

Required Skills

• Paid search (Google Ads, Bing)
• Paid social advertising (Meta, Linked
• In)
• Display and programmatic advertising
• Web analytics (Google Analytics or similar)
• Conversion rate optimization and A/B testing
• Keyword research and audience targeting
• Bid and budget management
• Marketing reporting and dashboarding
• Marketing automation/CRM familiarity
• Financial services or insurance marketing knowledge