Assistant Vice President, VCU Health Strategic Marketing and Integration

Advertising Summary

Enterprise Marketing and Communication sis seeking to hire an Assistant Vice President, VCU Health Strategic Marketing and Integration.

VP Enterprise Mktg and Comm

As VCU’s integrated communications and marketing office, the Division of Enterprise Marketing and Communications is energized and thrives on collaboration and innovation. In our work, we reflect the cultureof the university and health system community. We leverage thepower of our institutional knowledge to deliver results, foster anequitable and supportive work environment to empower our talent,and work hard to tell impactful stories about VCU and VCUHealth.

The Assistant Vice President for Strategic Marketing and Integration serves as the operating leader for VCU Health Marketing and Communications and is responsible for overseeing the day-to-day management, coordination, and execution of departmental prioritieson behalf of the Associate Vice President.

This position serves as AVP's deputy across VCU Health Marketing and Communications teams, helping drive execution, alignment, and integration of enterprise priorities while providing directleadership for certain service line marketing and selectedgrowth-oriented marketing functions, including digital strategy and digital experience as assigned.

The Assistant Vice President translates strategic priorities into actionable plans, ensures accountability for results, leadscross-functional coordination among department leaders, and proactively addresses organizational challenges to maintain momentum on enterprise objectives.

The Assistant Vice President provides day-to-day leadership of departmental operations, ensuring consistent execution,organizational effectiveness, and alignment across assigned teamsand functions.

• Provides day-to-day operational leadership for VCU Health Marketing and Communications, ensuring effective coordination,prioritization, and execution across assigned teams and functions.
• Exercises delegated authority to make operational decisions,resolve issues, manage competing priorities, and remove barriers that may impede progress toward departmental and organizational goals.
• Leads regular leadership team coordination, drivesaccountability for commitments and deliverables, monitorsorganizational performance, and serves as the primary escalation point for operational matters requiring executive attention.
• Partners with departmental leaders to align resources, balanceworkloads, manage risks, and ensure seamless execution of enterprise initiatives.

• Provides leadership and oversight for key service linemarketing across VCU Health, ensuring marketing strategies support organizational growth priorities, patient acquisition, providerengagement, and market differentiation.
• Develops marketing frameworks, planning processes, and performance standards that strengthen service line marketingcapabilities while ensuring alignment with enterprise brand and business objectives. Builds a high-performing service linemarketing function through coaching, mentorship, and professional development.
• Partners with clinical, operational, and physician leadership to establish marketing priorities that support growth, access,reputation, and strategic business objectives.

• Provides leadership and oversight for digital marketing and digital experience initiatives, including digital platforms,consumer engagement strategies, websites, digital optimization, and emerging technologies, as assigned.
• Partners with digital leaders and key organizationalstakeholders to advance digital capabilities that improve consumer experiences, strengthen market competitiveness, and support enterprise growth objectives.
• Supports the ongoing maturation of digital strategy and innovation efforts across VCU Health while ensuring alignment with broader enterprise marketing and communications priorities.

• Partners with the AVP on prioritization, resource allocation,annual goal setting, and enterprise initiative implementation.
• Contributes to departmental budget planning, vendor management,resource prioritization, and performance evaluation processes toensure responsible stewardship of organizational resources.

• Provides direct leadership to select teams and leaders while contributing to broader EMC leadership development efforts.
• Builds organizational capabilities through coaching,mentorship, succession planning, talent development, and implementation of best practices. Supports the development offuture marketing and communications leaders and helps ensure EMCremains positioned for long-term success.

• Advanced degree or equivalent professional experience incommunications, marketing, or a related field.
• Progressive leadership and/or…