Vice President of Growth and Innovation

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Full Time Regular Richmond, VA, US

Salary Range: $ To $ Annually

NATIONAL UNDERGROUND GROUP

Vice President of Growth & Innovation

The Vice President of Growth & Innovation is a pivotal executive role responsible for driving strategic diversification, expanding revenue streams, and positioning National Underground Group as the premier provider of underground infrastructure, utility, and technology-enabled field services. Reporting directly to senior executive leadership, this leader will develop and execute bold growth strategies that extend well beyond traditional one-call locating services — championing innovation, forging strategic partnerships, and creating long-term enterprise value.

This is a high-impact, entrepreneurial leadership role for a proven executive who combines deep industry expertise with the vision and drive to build new business lines from the ground up.

• Develop and execute a 3–5 year enterprise growth strategy focused on revenue diversification and long-term margin expansion.
• Identify, evaluate, and prioritize new service lines, acquisitions, joint ventures, and market entry opportunities.
• Lead expansion into adjacent and emerging service markets, including:
• High-accuracy GNSS utility asset mapping and GIS services
• Subsurface utility engineering (SUE)
• Ground penetrating radar (GPR) services
• Utility inspection and condition assessment
• Construction as-builts and record documentation
• Damage prevention consulting
• Indirect assessment technologies
• Pipeline integrity data collection and analysis
• Establish and cultivate strategic relationships with utilities, municipalities, engineering firms, contractors, and government agencies.
• Define annual growth targets, business development milestones, and performance metrics in collaboration with executive leadership.

• Continuously evaluate emerging technologies that enhance field productivity, service quality, and customer value.
• Champion the adoption of AI, automation, GIS, remote sensing, mobile workforce platforms, and digital workflows.
• Lead pilot programs and innovation initiatives from concept through full commercialization.
• Build a company-wide culture of continuous improvement, calculated risk-taking, and entrepreneurial thinking.
• Serve as a thought leader and subject matter expert, representing National Underground Group at industry events, conferences, and in customer engagements.

• Strategically reduce the company's reliance on one-call ticket volume by developing complementary, higher-margin service offerings.
• Design and launch recurring revenue models that strengthen customer retention and improve revenue predictability.
• Analyze market trends, competitive dynamics, and customer needs to surface new expansion opportunities.
• Develop detailed business cases and financial models for new service ventures, including market sizing, investment requirements, and projected returns.

• Partner with operations leadership to scale new service offerings efficiently without compromising quality or safety standards.
• Improve utilization, profitability, and field productivity across business units through data-driven analysis and process optimization.
• Establish real-time performance dashboards and growth metrics to monitor progress and enable informed decision-making.
• Support the integration of acquisitions and newly launched service lines, ensuring smooth transitions and rapid time‑to‑value.

• Lead cross‑functional growth teams with clarity, accountability, and a bias for action.
• Mentor emerging leaders across the organization, fostering entrepreneurial thinking and a growth mindset at all levels.
• Promote a company culture grounded in accountability, exceptional customer service, safety, and continuous innovation.
• Present growth strategies, investment proposals, and performance results to ownership and executive…