General Manager

General Manager — Richmond, VA

Position:
General Manager

Reports To:

Regional Manager
Status:
Full-Time, Exempt
Industry: Fitness, Wellness & Hospitality

We are conducting a search for an accomplished General Manager to lead a high-end, resort-style, family-oriented athletic club.

This is a significant leadership opportunity for an experienced operator who knows how to bring together people, performance, member experience, financial discipline, and operational excellence.

The General Manager will have responsibility for the overall performance of the club and will lead a team of department heads representing multiple areas of the business, including fitness, membership and sales, aquatics, group exercise, food & beverage, childcare, spa/recovery, facilities, and housekeeping.

The successful candidate will be expected to operate with a high degree of autonomy while building a strong leadership team, creating an exceptional member and employee experience, and delivering measurable operational and financial results.

1. Build and lead a high-performing leadership team.
Develop a cohesive, accountable team of department heads who understand their performance expectations, communicate effectively across departments, and consistently execute against club priorities. Establish regular coaching, feedback, development, and performance‑management practices that strengthen leadership throughout the organization.

2. Deliver an exceptional member experience.
Create an environment in which exceptional service becomes part of the club's everyday culture. Maintain strong visibility throughout the facility, stay closely connected to members and employees, monitor member feedback and satisfaction results, and ensure concerns are addressed promptly and professionally.

3. Take ownership of the club's financial performance.
Develop a strong command of the club's financial statements, operating budget, capital expenditures, payroll, departmental performance, and budget variances. Hold department leaders accountable for understanding and managing the financial performance of their respective areas.

The existing position specifically requires the GM to participate in annual operating and capital budgeting, review monthly financial statements and variances, and coach direct reports on departmental financials.

4. Drive membership, sales and retention performance.
Partner effectively with sales leadership and department heads to strengthen membership acquisition, retention, engagement, and revenue opportunities. Understand the competitive marketplace and ensure the club delivers a compelling member experience that supports long‑term growth.

5. Establish consistent operational excellence.
Ensure operating procedures, safety protocols, facility standards, scheduling practices, payroll controls, purchasing procedures, and management systems are consistently executed across departments. Continuously evaluate operations and identify opportunities to improve efficiency, service, communication, and performance.

6. Maintain an exceptionally clean, safe and well‑operated facility.
Be highly visible throughout the club and establish clear expectations for cleanliness, maintenance, safety, presentation, and overall facility condition. Identify issues early, establish accountability for resolution, and ensure members consistently experience a well‑maintained premium environment.

7. Strengthen employee engagement, training and retention.
Create an environment where employees understand expectations, receive meaningful coaching and development, and are recognized for strong performance. Ensure new employees are successfully onboarded and department leaders have effective training and development practices in…