Communications Generalist

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

Base, Coinbase’s Ethereum Layer 2 blockchain, is seeking a Communications Generalist to lead public relations and communications efforts. This role will focus on amplifying Base’s mission to bring a billion people onchain by driving media strategies, building narratives, and managing relationships with key stakeholders. The ideal candidate will have a deep understanding of crypto, strong media relations experience, and a passion for storytelling in the blockchain space.

• Strategic Communications Leadership:
  Develop and execute PR strategies to elevate Base’s visibility across mainstream, crypto, and international media.
• Media Relations:
  Build and maintain strong relationships with reporters, editors, and influencers in the blockchain, tech, and business sectors. Proactively pitch stories and manage media inquiries.
• Messaging and Narrative Development:
  Craft compelling narratives that highlight Base’s impact on the onchain economy, focusing on builder success stories, international expansion, and innovative use cases.
• Event Support:
  Lead PR efforts for Base’s participation in key events, such as international tours, Dev Con, and other industry conferences.
• Builder/Creator Amplification:
  Collaborate with Base’s ecosystem partners to amplify builder success stories through media coverage.
• Crisis and Issues Management:
  Handle reactive communications, ensuring consistent messaging and mitigating risks.
• Measurement and Reporting:
  Track earned media coverage, share of voice, and other key metrics to measure the success of PR initiatives.

• Experience:
  
  6+ years in public relations, communications, or related roles, with a focus on technology, blockchain, or fintech.
• Media Savvy:
  Proven track record of securing coverage in top-tier publications (e.g., Bloomberg, CNBC, Tech Crunch) and crypto-native outlets.
• Crypto Expertise:
  Deep understanding of blockchain technology, Layer 2 solutions, and the broader crypto ecosystem.
• Storytelling
  
  Skills:
  
  Ability to translate complex technical concepts into clear, compelling narratives for diverse audiences.
• Global Perspective:
  Experience with international media and cross-cultural communications is a plus.
• Resilience:
  Comfortable working in a fast-paced, high-pressure environment with 24/7 availability when needed.

• Experience with decentralized applications (dApps) or Layer 2 scaling solutions.
• Strong relationships with crypto and tech reporters.

Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Base salary range shown. Total compensation also includes equity and bonus eligibility and benefits:

$140,080—$164,800 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us…