Marketing Coordinator II

Description

Join our team at General Services Corporation, where we have provided First Class Service since 1971. As a valued member of our GSC family, you will be part of a supportive and encouraging network that thrives on collaboration and open communication. We believe in nurturing your skill growth and aspirations for professional development.

Develops a commanding knowledge of current marketing and advertising initiatives, plays a key role in executing strategic marketing initiatives, managing multi-channel campaigns, and supporting departmental operations. This position combines creative content development, project management, and cross-functional collaboration to enhance brand visibility, drive engagement, and provides creative input to enhance the GSC brand and other duties as assigned.

We expect every employee to:

• Conduct any and all communications with our customers, prospects, applicants, residents, or coworkers in a manner consistent with the Company’s Customer Service Program and philosophy
• Ensure adherence to all company policies and procedures
• Develop a deep understanding of company portfolio, brand standards, and marketing objectives.
• Manage multiple projects, ensuring timely execution and alignment with strategic goals.
• Provide creative input and administrative support across marketing initiatives.
• Collaborate with internal teams and external vendors to maintain brand consistency.
• Monitor performance metrics and contribute to continuous improvement efforts.

• Coordinate signage requests, estimates, and approvals.
• Maintain signage tracking systems and ensure timely updates.

• Manage marketing contracts and advertising expense documentation.
• Update digital banners and promotional content across multiple platforms.
• Oversee social media sponsored ad proposals and budgets, ensuring clear ROI metrics.
• Demonstrate ability to analyze and maintain knowledge of competitor property amenities and advertising exposure to inform strategic property improvement and advertising decisions.

• Create and manage content calendars for social platforms.
• Develop engaging photo, video, and written content aligned with brand voice.
• Analyze social media performance metrics and optimize strategies for growth.
• Create and assist in the execution of GSC’s Social Media Program, including content guidelines and posting strategies.
• Collaborate with onsite teams to identify influencer partnerships and community contributor content opportunities.
• Review Yext content for AI searchability recommendations and create content that meets or exceeds engagement benchmarks.
• Review Yext Social content submissions and review for approval and posting, providing feedback and edits as needed.
• Ensure digital content is visually cohesive, representative of each property, and aligned with company brand standards.

• Update project plans, monitor progress, and ensure accountability.
• Coordinate PTO coverage and maintain process documentation.
• Maintain and manage the Resident Event Calendar.
• Oversee resident event planning and budgeting for assigned communities.
• Collaborate with property teams to ensure events align with GSC standards, offer creative concepts, and deliver measurable ROI.
• Conduct onsite aesthetic reviews using GSC’s online WOW Checklist audit.
• Respond to Ratings and Reviews and inform leadership of negative review consistency.

• Support rebranding efforts for new properties and maintain task checklists.
• Collaborate with IT and marketing teams to implement updates.
• Create and maintain organization of property folders and communicate needs as necessary.

• Prepare agendas, presentations, and document action plans for Marketing Cabinet and Committee meetings.

• Ensure timely completion of marketing projects.
• Maintain marketing budget control and timely invoice processing.
• Increase engagement and follower growth across social platforms.
• Maintain brand consistency across all marketing channels.
• Strengthen brand reputation and resident engagement with increased review participation.
• Deliver measurable ROI…