Senior Associate, Mid-Funnel Marketing Strategy- Hybrid; McLean, Richmond, or NYC

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.

We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

The Business Cards & Payments (BC&P) organization is committed to fueling the courageous entrepreneurial spirit that's at the heart of America’s business owners. We offer financial products and services for small business owners through corporate clients, with the goal to pave the path for them to do more business. We’ve built an organization that is focused on listening to and learning from the millions of customers we serve to make sure our products, services, and experiences work as hard as they do.

This marketing role will be responsible for activating on our owned and earned strategies in order to support our broader GEO (generative engine optimization) initiatives. This includes working closely with our Enterprise Brand partners to build organic social marketing plans, structure influencer campaigns, and develop a consistent brand voice across multiple platforms. This person will partner closely with cross‑functional teams across brand and product marketing, acquisitions and performance marketing, research, and other stakeholders to activate marketing in unique and memorable ways.

• Become a subject matter expert on the role Organic Social plays in Capital One Businesses broader GEO objectives and how we can improve our position in AI search engines.
• Identify opportunities to create break‑through marketing assets and content, managing the entire process from ideation to creative briefing and production with internal and external creative partners.
• Work with agencies to define how, why and where we show up on key platforms such as You Tube, Reddit, Meta and more.
• Uphold our Capital One Business tone of voice by sharing consistent and compelling stories about our business brand across multiple channels.
• Partner with our Enterprise Brand partners, SEO/Content strategy team, and Paid Mid‑Funnel team to fuel integrated marketing campaigns.
• Work closely with internal creative teams and external agencies to bring business intent to life via marketing creative. Facilitate the end‑to‑end creative development and execution of marketing materials.
• Serve as the touchpoint within marketing to ensure an integrated experience for our customer, business, and brand for initiatives such as content marketing, integrated digital and social engagement, loyalty and advocacy, and customer intelligence.

Here’s what you’ll need to be successful:

• Thrives on collaboration, the opportunity to build in white space and the drive for results.
• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups.
• Ability to self‑direct and seamlessly switch between strategic and tactical initiatives regularly.
• Succinct, focused written and verbal communication skills.
• Customer‑obsessed:
  Loves diving deep into data to understand customer behavior and motivations.
• Marketing analytics practitioner & problem solver:
  Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
• Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy.
• Results oriented:
  Focuses on driving impact…