Principal Associate, Brand Sponsorships & Experiential Marketing

Capital One is seeking a talented sponsor ships and experiential marketing professionals to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsor ships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy.

You should have knowledge and experience in executing events and sponsor ships – sports and entertainment (e.g., music, dining, etc.) based sponsor ships are preferred. The candidate will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.

* Develop strategies and POVs for activations for sponsor ships properties, work to influence key stakeholders through presentation
* Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsor ships
* Support the Brand Sponsor ships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
* Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines
* Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
* Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
* Communicate key action items and status reports to internal and external stakeholders
* Coordinate information sharing amongst internal team and external partners related to event activations
* Bachelor’s Degree or Military experience
* At least 3 years of experience in sponsor ships and experiential marketing or event planning
* At least 3 years of experience in marketing
* At least 4 years of experience in sponsor ships and experiential marketing or event planning
* At least 4years of experience in marketing

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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