Principal Associate, Brand Sponsorships & Experiential Marketing

Principal Associate, Brand Sponsor ships & Experiential Marketing

Capital One is seeking a talented sponsor ships and experiential marketing professional to join the Brand team. In this role, you will assist in the experiential marketing strategy and execution of sponsor ships to deliver a meaningful consumer experience, as well as B2B client hospitality. You will help define how we meet business objectives through experiential‑based marketing, while also being part of a larger, integrated sponsorship strategy.

You should have knowledge and experience in executing events and sponsor ships – sports and entertainment (e.g., music, dining, etc.) based sponsor ships are preferred. The candidate will coordinate and manage sponsorship property partners, working with internal clients and interdepartmental teams to plan and execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.

The Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large.

This job will require periodic travel (~20%).

• Develop strategies and POVs for activations for sponsor ships properties, influence key stakeholders through presentation.
• Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsor ships.
• Support the Brand Sponsor ships manager with cross‑functional teams to develop and execute sponsorship activations and VIP hospitality programs.
• Manage day‑to‑day deliverables with sponsorship properties, agency partners, and internal cross‑functional teams, including communication of key deadlines.
• Assist with onsite activations and VIP hospitality programs at major events, including vendor/agency management, coordination with property partners, and communication of updates to the internal team.
• Create KPIs and communicate metrics and opportunities through written reports, presentations, and stakeholder status meetings.
• Communicate key action items and status reports to internal and external stakeholders.
• Coordinate information sharing among internal team and external partners related to event activations.

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team, and the customers you serve.

• Bachelor’s Degree or equivalent military experience.
• At least 3 years of experience in sponsor ships and experiential marketing or event planning.
• At least 3 years of experience in marketing.

• At least 4 years of experience in sponsor ships and experiential marketing or event planning.
• At least 4 years of experience in marketing.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full‑time annual salaries for this role, by location, are listed below:

• McLean, VA: $120,800 – $137,900 (Principal Associate, Brand)
• Richmond, VA: $109,900 – $125,400 (Principal Associate, Brand)
• Other locations: subject to the pay range associated with that location; the actual annualized salary offered will be reflected in the offer letter.

This role is eligible to earn performance‑based incentive compensation, which may include cash bonuses and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and…