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Reputation Specialist Richmond, VA
Job in
Richmond, Henrico County, Virginia, 23214, USA
Listed on 2026-07-24
Listing for:
Visual Lease
Full Time
position Listed on 2026-07-24
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Digital Marketing, Client Relationship Management, Social Media Marketing
Job Description & How to Apply Below
Reputation Specialist – – Richmond, VA
Role DescriptionThe Reputation Specialist is responsible for managing online reputation programs for multifamily clients, including review response management, review generation initiatives, reputation reporting, and strategic guidance. This role serves as a trusted advisor, helping clients strengthen their online presence, improve resident sentiment, and build trust with prospective renters through effective reputation management strategies.
Responsibilities- Monitor and strategically respond to online reviews across various platforms including , Apartment Ratings, Google, Facebook, Yelp, and other relevant review sites.
- Craft professional, personalized, and brand-appropriate responses that reflect client goals and reputation management best practices.
- Ensure review responses meet brand standards, reputation management best practices, and client-specific guidelines.
- Collaborate with clients to address reputation management questions, concerns, and opportunities related to online reviews and ratings.
- Implement strategies designed to increase review volume and strengthen online reputation.
- Execute review generation initiatives through available channels, including email, SMS, and resident outreach campaigns.
- Identify opportunities to improve review acquisition performance and resident engagement.
- Serve as the primary point of contact for assigned reputation management clients.
- Lead recurring client calls to review reputation performance, discuss recommendations, and align on business goals.
- Prepare and present reports on reputation management metrics, trends, and strategic recommendations.
- Educate clients on reputation management best practices, product enhancements, and industry trends.
- Provide technical support related to reputation management software and online review platforms.
- Troubleshoot client issues and coordinate resolution efforts as needed.
- Assist with maintaining accurate business listing information across platforms such as Google Business Profile and Yelp.
- Partner with Social Media Specialists and internal stakeholders to support customer retention, product adoption, and service excellence.
- Contribute to process improvements related to review response workflows, review generation programs, and reputation management operations.
- Provide support and expertise to team members across departments on reputation management initiatives.
- Stay current on reputation management trends, review platform updates, and industry best practices.
- Identify opportunities to improve client outcomes and enhance the effectiveness of reputation management programs.
- One or more years of experience in reputation management, digital marketing, communications, customer service, or customer-facing account management roles.
- Excellent written and verbal communication skills with the ability to craft thoughtful, professional, and engaging review responses.
- Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven recommendations.
- A track record of commitment to prior employers.
- Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person university or college.
- Experience managing online review programs on behalf of multiple clients or brands.
- Proficiency with reputation management software and major online review platforms.
- Familiarity with business listings management platforms, including Google Business Profile.
- Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.
- Strong organizational and time-management skills, with the ability to multitask and prioritize effectively.
- Familiarity with analytics, reporting tools, and data interpretation.
- Evidence of strong academic performance…
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