Communications Director

Overview

The Communications Director provides strategic leadership, vision, and oversight for all communications, branding, content, storytelling, and promotional efforts at HOPE Church. This role ensures that HOPE communicates the Gospel with clarity, creativity, excellence, and consistency across all platforms and audiences.

The Communications Director plays a key role in advancing HOPE’s strategic priorities to Reach Families, Grow Leaders, Plant Churches, and Go Far and Wide. Through compelling storytelling, strategic messaging, and creative content, this role helps HOPE reach people who are exploring faith, strengthen engagement within the church, build scalable communication systems for future growth, and extend the Gospel beyond HOPE’s physical campuses through digital media.

This leader is responsible for moving the Communications team from a primarily reactive support function to a proactive ministry-driving team that helps shape the narrative of what God is doing her than simply promoting upcoming events or recapping past ministry activity, the Communications Director will help create and distribute meaningful content rooted in the pastoral vision of HOPE—content that informs, inspires, disciples, and invites people into deeper life in Christ.

This role develops team strategy, clarifies priorities, builds healthy workflows, and cultivates a culture of creativity, collaboration, spiritual maturity, and executional excellence.

• Develop and lead a comprehensive communications strategy aligned with HOPE’s mission, vision, values, and pastoral direction
• Translate pastoral vision, teaching themes, ministry priorities, and organizational goals into proactive communications initiatives
• Build annual, quarterly, and seasonal content strategies that support spiritual formation, engagement, and outreach
• Ensure communications efforts move beyond announcements and promotion to become a meaningful ministry tool for discipleship and Gospel engagement
• Identify opportunities to proactively tell stories of transformation, leadership development, generosity, outreach, and church impact

• Provide direct supervision, coaching, support, and accountability for:
  • Communications Project Manager
  • Creative Specialist
  • Videographer + Content Creator
• Lead regular planning meetings, 1:1s, performance development, and project prioritization
• Develop team systems, workflows, and production rhythms that improve clarity, focus, and execution
• Build a healthy team culture marked by trust, ownership, collaboration, creativity, and servant leadership
• Create gatherings, retreats, and development opportunities that build community, cast vision, strengthen culture, and foster spiritual growth within the team

• Lead the creation of compelling written, visual, video, and digital content across all communication channels
• Establish content pillars and editorial rhythms that proactively communicate HOPE’s message year-round
• Ensure content reflects strong theological clarity, emotional resonance, and creative excellence
• Oversee long-form and short-form storytelling content, including:
  • testimonies
  • HOPE Stories
  • sermon-based content
  • ministry impact stories
  • campaign messaging
  • social content
• Help shape narratives that highlight life change and invite engagement with Jesus

• Oversee promotional strategy for sermon series, ministry initiatives, churchwide events, campaigns, and seasonal experiences

• Build systems to intake, prioritize, evaluate, and schedule promotional requests across ministries
• Ensure promotional efforts are strategic, focused, and aligned with organizational priorities
• Manage team capacity by focusing on projects with the largest and deepest impact

• Serve as steward of HOPE’s brand, voice, tone, and visual identity

• Ensure excellence and consistency across all communication channels, including:
  • web
  • social media
  • video
  • print
  • signage
  • email
  • app
  • graphic design
• Maintain quality control across all public-facing communications for clarity, grammar, theology, design, and brand consistency
• Lead creative…