Member Engagement Specialist

Location: Virginia Farm Bureau Headquarters, Richmond, VA (Hybrid role with the opportunity to work up to 2 days remote)

Status: Exempt, Full-Time

Compensation: $58,000- $64,000 annual base salary

Reports to: Director of Membership & Engagement

Relocation Eligibility: This position is not eligible for relocation assistance

The Member Engagement Specialist coordinates membership recruitment, prospect development, outreach events, and engagement initiatives that support Virginia Farm Bureau’s membership growth goals. The role works with county Farm Bureaus, Membership and Field Services staff, and Marketing and Communications to strengthen recruitment, improve prospect conversion, and support county-level engagement.

Support the development and implementation of membership recruitment and engagement initiatives under the direction of the Director of Membership and Engagement.

Support the development and implementation of membership recruitment and engagement initiatives under the direction of the Director of Membership and Engagement.

Coordinate outreach to prospective members, including follow-up activities that support recruitment, retention, and member engagement goals.

Assist county Farm Bureaus and field staff with engagement efforts, recognition opportunities, and communications that encourage participation among members and emerging audiences.

Coordinate prospect identification, lead management, and membership conversion activities for department-supported recruitment campaigns, events, digital efforts, and county engagement initiatives.

Capture and track prospects from events, promotions, digital campaigns, and other recruitment efforts to support timely follow-up and conversion.

Work with Membership & Field Services staff, county Farm Bureaus, and Marketing & Communications to support prospect nurturing, follow-up communications, and conversion tracking.

Monitor prospect conversion activity and provide regular reporting on lead generation, engagement efforts, enrollment outcomes, and opportunities for improvement.

Serve as the primary coordinator for Membership & Field Services outreach events, exhibits, fairs, conferences, and recruitment activities.

Coordinate event logistics, including registration, materials, displays, promotional items, staffing schedules, volunteer support, and post-event follow-up.

Ensure consistent branding, membership messaging, and recruitment objectives across assigned events.

Evaluate event participation and provide recommendations to improve future outreach and engagement efforts.

Work with Marketing and Communications to support member-facing recruitment and engagement campaigns.

Assist with the development and deployment of recruitment resources, engagement materials, outreach tools, and digital lead-generation efforts.

Help ensure consistent member value messaging across assigned campaigns, outreach activities, and engagement materials.

Assist county Farm Bureaus with implementing membership recruitment, engagement, outreach, and recognition strategies.

Provide tools, templates, campaign resources, and coordination support for county-level recruitment and engagement initiatives.

Support county participation in membership campaigns, events, and recognition programs.

Help identify and share successful recruitment and engagement practices across counties.

Maintain records related to recruitment, engagement, event, and prospect development activities.

Track participation, engagement, prospect generation, lead follow-up, membership conversion, and event outcomes.

Prepare reports and recommendations that support membership growth, outreach effectiveness, and process improvement.

Recommend process improvements that enhance member experience,…