Assistant Marketing Manager, Loyalty Programs

Assistant Marketing Manager, Loyalty Programs

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Job Title:

Assistant Marketing Manager, Loyalty Programs Req  Work Model:
Hybrid Company:
Altria Client Services State/Province:
Virginia

Job Description:

Together We Innovate. Together We Change.

Interested in helping create meaningful customer experiences that strengthen brand connections and support long-term loyalty? If you enjoy transforming consumer insights into engaging experiences and working collaboratively across teams to deliver business results, this opportunity may be a great fit.

We're seeking an Assistant Marketing Manager, Loyalty Programs in Richmond, VA to support the planning, execution, and optimization of loyalty experiences across our portfolio of owned brand programs.

This role offers the opportunity to contribute to how consumers engage with our brands through rewards experiences and integrated marketing activations. Working closely with Marketing, Consumer Experience, Technology, Analytics, Legal, Compliance, and external partners, you'll help bring loyalty initiatives to life while supporting the continuous evolution of our customer engagement programs.

• Support loyalty strategy and roadmap development:
  Collaborate with cross-functional teams to help develop and execute rewards program roadmaps that align with brand objectives, consumer needs, and enterprise priorities.
• Contribute to digital experience development:
  Support loyalty experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans.
• Coordinate omnichannel engagement initiatives:
  Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer touchpoints.
• Develop marketing plans and project requirements:
  Assist in creating creative briefs, content strategies, channel plans, testing approaches, incentive recommendations, and measurement requirements to support program success.
• Support customer experience delivery:
  Help ensure consistent and engaging experiences across loyalty websites, landing pages, communications, catalogs, fulfillment programs, and rewards activations.
• Coordinate rewards and fulfillment activities:
  Work with vendors and internal stakeholders to support incentive programs, catalog management, redemption tracking, inventory considerations, invoicing, and budget processes.
• Monitor and evaluate program performance:
  Review engagement metrics, redemption trends, campaign performance, and consumer behaviors to identify opportunities for improvement and ongoing optimization.
• Help improve processes and scalability:
  Support efforts to identify efficiencies across systems, channels, vendors, and workflows that enhance customer experience quality and operational effectiveness.
• Foster stakeholder alignment:
  Maintain clear communication regarding project progress, launch readiness, milestones, dependencies, and post-launch learnings.
• Apply insights to future enhancements:
  Use consumer feedback, performance data, and testing results to help inform recommendations and support continuous improvement.

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field required.
• 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, rewards platforms, or related consumer engagement initiatives.
• Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans.
• Knowledge of digital marketing channels including websites, landing pages, email, and SMS, with an understanding of how channels work together to create connected customer experiences.
• Strong organizational and project management skills, including experience managing timelines, stakeholder inputs, testing activities, and launch execution.
• Ability to build effective working relationships and collaborate across a highly matrixed organization.
• Experience using consumer insights, analytics, and measurement frameworks to support optimization and continuous improvement efforts.
• Strong written, verbal, and presentation communication skills.

• Experience supporting loyalty, rewards, incentive, promotional, or catalog-based programs.
• Experience working with agencies, vendors, fulfillment partners, or technology delivery teams.
• Familiarity with product ownership practices, Agile methodologies, requirements gathering, user acceptance testing, and release planning.
• Experience supporting multiple brands, customer segments, or business units with varying consumer experience objectives.
• Exposure to budget management, vendor invoicing, inventory management, incentive forecasting, or redemption monitoring.
• Interest in understanding consumer behavior and creating customer-focused experiences that support engagement and loyalty.