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Senior Paid Search Lead — Performance Marketing

Job in Richmond, Henrico County, Virginia, 23214, USA
Listing for: Pearson
Full Time position
Listed on 2026-08-11
Job specializations:
  • Marketing / Advertising / PR
    SEO, Digital Marketing
Salary/Wage Range or Industry Benchmark: 90000 - 190000 USD Yearly USD 90000.00 190000.00 YEAR
Job Description & How to Apply Below

Pearson seeks a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization across Google Ads, Microsoft Ads, and SA360, driving enrollments and product adoption.

Reporting to the Principal, Performance Marketing, you will manage internal teams and agencies, optimize campaigns, test new features, and translate data into actionable insights for enrollment and efficiency goals. This role requires leadership and hands-on search expertise.

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Position Requirements
10+ Years work experience
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