Content Marketing Specialist

About AMF

AMF Bakery Systems is the world's largest manufacturer of high-speed bakery equipment. We provide complete automated bakery solutions for numerous categories, including Soft Bread and roll, Artisan Bread, Cake and Pie, Pizza and Flatbread and Pastry and Croissant. AMF is part of the Markel Food Groups, the leading equipment supplier to food manufactures around the world.

Our culture and shared values are spelled out in "The Markel Style" as we encourage and recognize teammates that bring these values to life each day. With the style as our guide, our teams pursue excellence while keeping a sense of humor. Seeking to know our customers' needs, we aim to build financial value for our shareholders while sharing success with others and winning together.

We are inspired to work hard and encouraged to challenge management to find better ways of doing things. At AMF, we believe in fostering the professional development and personal potential of our diverse workforce.

If you're searching for the next company to call home, AMF Bakery Systems provides a teammate-centered culture with exciting career growth opportunities. We strive to build extraordinary teams by seeking out a wide range of talent, experiences, and diverse backgrounds. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF.

The Content Marketing Specialist creates engaging, high-quality content across AMF's family of brands and customer care services. This role brings creativity, curiosity, and strong execution skills to translate complex B2B solutions into compelling stories across digital channels throughout the Americas region that attract, engage, and convert the right bakery customers. Positioned within the global marketing organization and reporting to the VP, Global Marketing, the Content Marketing Specialist translates strategic inputs from product marketing and sales into compelling, consistent content, while coordinating with regional content peers to ensure alignment, reuse of core assets, and consistency of messaging across regions.

This role works with a collaborative team of marketing professionals inclusive of regional marketing leaders, content marketing, creative services, and digital marketing to develop and execute multi-channel marketing campaigns and promotional initiatives. The Content Marketing Specialist brings the global marketing strategy to life throughout the Americas, ensuring key markets are supported with relevant, performance-driven content.

• Content Creation & Storytelling
  • Create and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success stories
  • Produce and adapt content formats including:
    • Blogs
    • Whitepapers or downloadables
    • Social media
    • Paid campaign assets
    • Videos (shooting, editing, publishing)
    • Sales presentations
    • Recruitment materials
  • Learn the business of our bakery customers and translate that knowledge into content that attracts similar customers
  • Bring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quickly
  • Repurpose, localize, and adapt core product content to support regional needs without duplicating efforts globally
  • Participate in global content planning, idea sharing, and continuous improvement discussions
• Lead Generation
  • Support the development and execution of online marketing campaigns to generate marketing-qualified leads
  • Partner with the Digital Marketing Manager to distribute content across digital channels and marketing automation platforms
  • Optimize content for performance across channels, formats, and audiences
• Sales & Product Marketing Support
  • Collaborate with Product Marketing Managers to turn product positioning, value propositions, and go-to-market strategies into compelling content that supports the sales funnel
  • Support sales enablement with dynamic presentations, customer case studies, product brochures, and high-impact campaign materials
  • Help ensure content consistency across all brands and customer touchpoints in alignment with AMF…