Social Media Manager — Duke's Mayo

Posted Wednesday, July 1, 2026 at 4:00 AM

Duke's Mayo isn't just a condiment. It's a cult favorite, a kitchen staple, a Southern icon, and the #2 mayo brand in the nation - with a fanbase that shows up loud, proud, and occasionally tattooed. We're a team of bold marketers, storytellers, and flavor obsessives building one of the most distinctive brands in food. From deviled eggs and tomato sandwiches to the Duke's Mayo Bowl and the internet's favorite mayo debates, Duke's has a way of turning everyday moments into cultural ones.

Now we're looking for someone who can help us make the mayo louder.

We're looking for a creative, strategic, culture-tuned Social Media Manager to help lead Duke's Mayo across social platforms and fan communities. This person will help shape how Duke's shows up every day - from quick-turn trend content and community replies to major tentpole activations, influencer partnerships, and campaign storytelling.

This is not a "schedule the posts and call it done" role. Duke's social is where brand love becomes brand fame. It's where we fuel our most passionate fans, convert the mayo-curious, amplify our partnerships, and turn moments like the Duke's Mayo Bowl into content people want to talk about.

You'll help bring the Duke's story to life across Meta, Tik Tok, Pinterest, Reddit, You Tube Shorts, X, and emerging platforms - with a strong sense of what belongs where, what earns attention, and what feels unmistakably Duke's. Some nights and weekends will be required to support live events, cultural moments, and real-time engagement. This position reports to the Marketing Director.

• Build and execute monthly content calendars that ladder up to Duke's brand strategy, campaign priorities, and key business moments.
• Translate Duke's positioning, voice, and marketing priorities into platform-specific ideas that feel native, timely, and worth sharing.
• Develop content that fuels brand love, drives engagement, and reinforces what makes Duke's distinct: bold flavor, Southern roots, chef credibility, and a fiercely loyal fanbase.
• Identify cultural moments, food trends, fan behaviors, memes, and conversations where Duke's can show up with relevance and personality.
• Help define the role of each platform - including Meta, Tik Tok, Pinterest, Reddit, You Tube Shorts, X, and emerging channels - within the broader Duke's social ecosystem.

• Actively manage and engage with the Duke's community across social platforms.
• Build real relationships with fans, creators, chefs, food lovers, sports fans, and brand loyalists.
• Surface and amplify UGC, fan stories, social mentions, and unexpected moments of Duke's love.
• Help turn casual followers into advocates - the kind of fans who comment, share, defend, recommend, and proudly bring Duke's into their own lives.
• Monitor conversations around Duke's, mayo, food culture, sports partnerships, competitors, and relevant cultural moments.
• Know when to jump in, when to elevate, when to elevate, when to let the internet do its thing.

• Concept, create, write, edit, schedule, and publish content across Duke's social platforms.
• Partner with internal teams, agencies, photographers, videographers, creators, and influencers to bring ideas to life.
• Create and edit short-form video, social-first storytelling, memes, recipes, partner content, behind-the-scenes moments, and real-time event coverage.
• Write copy that sounds like Duke's: confident, flavorful, a little saucy, never generic.
• Maintain a consistent brand voice while flexing tone by platform, audience, and moment.

• Help activate major Duke's brand moments through social, including the Duke's Mayo Bowl, Duke's Mayo Classic, chef partnerships, retail programs, merch drops, restaurant collaborations, and other cultural tentpoles.
• Develop social plans that extend partnerships before, during, and after the moment - turning sponsor ships and activations into ongoing content stories.
• Attend live events as needed to capture content, engage fans, support creators, and help Duke's show up in real time.
• Collaborate with internal teams and external partners to ensure social plays a meaningful role in every major brand activation.
• Find ways to make Duke's moments more participatory, more shareable, and more fan-fueled.

• Help identify, build, and manage relationships with creators, influencers, chefs, athletes, entertainers, and real brand fans who can authentically bring Duke's to life.
• Support influencer outreach, briefing, contracting, content development, approvals, publishing, and performance tracking.
• Partner with creators to develop content that feels native to their voice and unmistakably connected to Duke's.
• Track creator performance and help shape future recommendations based on what drives awareness, engagement, credibility, and fan love.
• Track performance across platforms and translate…