Senior Director, Digital Marketing Strategy, Advancement

vision insurance, flexible benefit account, parental leave, 401(k), employee discount

United States, Virginia, Richmond

Jul 16, 2026

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector's toughest challenges head‑on and continuously strive for excellence, staying on the pulse of emerging trends.

We are seeking a Senior Director of Digital Marketing Strategy, Advancement to partner with EAB's business development teams as the organization's subject‑matter expert in digital fundraising and Advancement marketing. Drawing on expertise in comprehensive and capital campaigns, digital fundraising, constituent engagement, and Advancement marketing, this individual will help institutions translate fundraising priorities into differentiated digital engagement strategies.

This role will serve as a pre‑sales and strategy subject‑matter expert, partnering closely with business development, Advancement strategy, creative, analytics, and delivery teams to shape differentiated digital fundraising solutions for prospective and existing partners.

Success in this role means shaping EAB's digital Advancement strategy, helping win complex partnerships, influencing the evolution of our solutions, and strengthening the firm's market leadership through differentiated expertise, reusable frameworks, and thought leadership.

This hire may be based in Philadelphia, PA, Washington DC, or Richmond, VA, and requires regular in-person presence in the office, generally at least two to three days per week.

• Serve as the strategic digital fundraising advisor to business development teams, shaping pursuit strategy, identifying high‑value opportunities, and developing differentiated solutions that strengthen EAB's competitive position.
• Serve as EAB's subject‑matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.
• Translate institutional goals, capital and comprehensive campaign priorities, and audience needs into differentiated digital marketing recommendations that support business development efforts.
• Participate in discovery sessions, proposal development, and executive presentations, helping partners understand how digital engagement strategies can strengthen fundraising outcomes.
• Use market research, institutional data, audience insights, and campaign performance to develop strategic recommendations and identify opportunities for innovation.
• Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.
• Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs,…