Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing O

Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio.

You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error‑free, conversion‑focused campaigns.

• Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed:
  • Serving as the central point of contact for external platform reps and media partners.
  • Answering ad‑hoc strategic questions from internal business partners and external vendors.
  • Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services, betas, and strategic guidance.
• Monitor performance and competitive trends to optimize active channels and drive growth:
  • Evaluating platform performance trends, industry updates, and new features across Google Demand Gen, Yahoo Mail, and Discover Feed.
  • Building and managing multi‑quarter channel roadmaps, including creative testing, ad format pilots, landing page testing, and campaign optimization.
  • Managing contractual terms, insertion orders (IOs), and platform agreements.
  • Supporting technical tracking, pixel setups, and data partner integrations to ensure accurate conversion measurement.
• Manage the creative development and testing process to drive conversion‑focused assets:
  • Partnering closely with internal brand marketing teams, design agencies, and external resources to produce high‑performing email ad assets.
  • Acting as a performance creative consultant, translating channel‑specific data into clear creative briefs for direct response campaigns designed strictly for conversion rather than awareness.
• Ensure all channels meet compliance, legal, and operational requirements:
  • Auditing active campaigns to ensure strict adherence to existing compliance processes while advancing a well‑managed agenda across all outbound launches.
  • Liaising with internal risk, legal, and compliance teams to document workflows, secure required approvals, and quickly remediate any campaign or operational issues.
• Collaborate with cross‑functional partners to drive the overall acquisition strategy:
  • Partnering with business analytics teams to refine tracking, measure multi‑touch attribution, and evaluate overall campaign effectiveness.
  • Aligning with Brand and Product teams to support new product launches and scale acquisition opportunities across the enterprise.
  • Overseeing monthly budget management, forecasting, performance pacing, and billing processes for high‑volume accounts.
  • Guiding the team to document operational processes, eliminate errors, and continuously seek ways to automate campaign execution workflows.

• Bachelor’s Degree or military experience.
• At least 7 years of experience in digital marketing, performance marketing, or paid acquisition.
• At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks.
• At least 3 years of experience directly leading, training, and developing a team of performance marketers.

• 8+ years of experience in performance marketing, direct response acquisition, or display marketing managing large media budgets.
• 4+ years of experience directly leading and developing high‑performing teams of performance marketing associates.
• Proven track record of designing testing frameworks, creative, landing page, audience, and successfully scaling paid acquisition channels into core business…