Assoc. Field Medical Marketing Director; Mid-Atlantic)

About The Role

A field-based key member of the Medical Marketing team aligned to a specific specialty/function within Marketing. Primary marketing point of contact for field intelligence gathered from KOLs and customers to shape and inform marketing strategies.

• Brand Strategy:
  Partner in brand planning and strategic development across HCP, patient, and medical marketing initiatives; transform field insights into data-driven program enhancements; manage Advisory Board execution end-to-end; ensure peer-to-peer programs meet educational needs (speaker selection/readiness, coaching, event coordination, tracking/reporting, feedback-based improvements).
• Marketing Initiatives/Campaigns/Investments:
  Manage assigned marketing campaigns/programs from concept to execution, including agency relationships and promotional review support; liaison to aligned sales teams to educate on brand programs.
• KOL Engagement:
  Coordinate engagements for an assigned HCP list; identify/engage emerging KOLs (e.g., QPharma, congress lists, field insights); report/synthesize insights with trend/sentiment analysis; conduct/execute regional insight gathering.
• Medical Marketing:
  Manage medical marketing initiatives through ideation through evolution; support Speaker Bureau (nomination, evaluation, training, utilization, coaching); develop content for peer-to-peer programs, product theaters, patient/caregiver programs, training, and promotional materials; facilitate selection of KOLs for speaking engagements.
• Field Alignment:
  Partner with regional teams (Sales, Medical, Market Access) to ensure consistent brand strategy implementation; evolve playbooks/guidelines with Director.
• Compliance:
  Work with Legal/Compliance to ensure adherence to applicable policies and requirements.

• BS/BA in marketing, business, health policy, scientific, or related + 10+ years pharmaceutical/biotech marketing and sales (strongly preferred) OR Master’s + 8+ years (preferred).
• Therapeutic area experience preferred.
• Strong communication/diplomacy; blend scientific knowledge with communication.
• Strong understanding of legal/compliance/regulatory environment for pharma promotions.
• Track record building cross-functional relationships (medical, legal, regulatory, advocacy, compliance, marketing, corporate communications).
• Strategic thinking, problem solving, creativity; apply to product positioning/messaging.
• Ability to prioritize in a changing environment; manage multiple tasks.
• Thought leadership/technical/business expertise; in-depth knowledge to solve complex problems.

• Annual bonus (target 30% of earned base salary), eligibility for equity-based long-term incentive; retirement savings plan w/ company match; paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical/prescription drug/dental/vision coverage.