Talent Marketing Specialist — Brand & Growth Job Richmond area,Virginia USA,Marketing / Advertising / PR

Position: Talent Marketing Specialist — Employer Brand & Growth

Job Description

Job Description

Job Title: Recruitment Marketing Specialist

Department: Talent Acquisition / Marketing

Reports To: Director of Marketing and Brand Development

FLSA Status: Exempt

Location: Richmond, VA

Position Summary

The Talent Marketing Specialist is responsible for driving enterprise-wide recruitment marketing and employer branding initiatives to attract high-quality talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy — building scalable, data-driven campaigns that create a predictable pipeline of Service Technicians and other critical positions that fuel organizational growth.

Who We Are

Our client is a regional leader in mechanical and electrical construction and service, supporting commercial and industrial clients across multiple markets. With a strong reputation for operational excellence and customer service, the organization continues to expand and invest in strategic talent initiatives that power long-term growth.

Perks of Joining

Opportunity to shape and elevate employer brand strategy across a growing regional platform
High visibility partnership with executive leadership and Talent Acquisition
Ability to build scalable recruiting marketing infrastructure from strategy through execution
Competitive compensation and benefits package
Travel exposure to expansion markets and operational teams

Essential Duties And Responsibilities (A Day In The Life)

Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals
Build and enhance employer brand strategy across digital platforms
Launch targeted, geo-focused recruiting campaigns in expansion markets
Manage multi-channel recruitment marketing initiatives (Linked In, job boards, social media, programmatic advertising)
Optimize marketing funnels from impressions to qualified applicants
Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI
Develop audience-specific messaging for skilled trades, technical professionals, and early career talent
Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising
Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand

Qualifications

Required

Education and Experience

3+ years of experience in digital marketing, recruitment marketing, or employer branding
Proven experience managing performance-based marketing campaigns
Experience developing audience personas and targeted messaging strategies

Required Knowledge, Skills, And Abilities

Strong understanding of marketing funnels, lead generation, and conversion optimization
Data-driven mindset with ability to translate analytics into actionable recruiting strategy
Experience reporting on performance metrics and ROI
Ability to collaborate effectively across departments and leadership levels

Preferred Qualifications

Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries
Experience with programmatic advertising and job board strategy
Multi-channel campaign development and execution experience

Equal Opportunity Employer

We are an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.#J-18808-Ljbffr