Art Director; Temporary), Marketing Services

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

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The Art Director helps plan and execute the art, design and other visual elements of effective direct marketing materials for a portfolio of higher education clients, including direct mail, marketing collateral, digital/social media display ads, email, landing pages and various client support materials, while ensuring overall production quality and effectiveness. The position reports to the Associate Director, Art Direction and works primarily with other Art Directors.

This role routinely works with client account teams, copywriters and digital marketing specialists and to create quality creative work that fulfills client goals and expectations.

This role may be based in Richmond or Washington, D.C. This is a temporary position expected to last 6 months.

• Research and develop understanding of each assigned client (new and existing) including school history, annual fund objectives, current challenges, current messaging platform/pillars and brand/graphic assets for existing and newly assigned clients
• Understand, embrace and integrate clients’ brand (graphics and otherwise) in order to create and execute art, design and other direct marketing materials (mail, freemiums, email, webpages, social media display ads and more) to meet client objectives
• Optimize client response rates by creating effective marketing packages built on proven direct marketing principles, strategies and tactics
• Build emails and landing pages using HTML and CSS following best practices to ensure optimal performance across all email clients, browsers, and devices
• Work within our marketing automation platform to build email templates and web experiences
• Work within our content management system (CMS) to format content and configure functionality
• Collaborate with client account team members, copywriters and digital team to help create innovative campaigns and ultimately ensure quality and timeliness
• Prioritize and deliver work per established deadlines
• Maintain current and accurate files of creative reference materials for assigned clients
• Participate in team, creative and staff meetings, specifically client discovery and rediscovery discussions

• Bachelor's degree in a related field
• 2 years of work experience in marketing or advertising environment
• Possesses and applies the fundamentals of design and production, including use of Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop), the Macintosh operating system, Microsoft Word as well as a workflow/project management system
• Knowledge of best practices designing and coding HTML emails
• Knowledge of graphic optimization and web animation
• Proven organizational skills and self-starter…