Principal Associate, Social Media Strategist, Talent Marketing

• Drive the evolution from standard social publishing to an audience-first strategy
• Translate platform trends, performance data, and paid media insights into strategic recommendations
• Advise Talent Marketing leadership and implement data-backed social initiatives
• Establish and maintain social media best practices, brand governance, and compliance
• Evaluate agency partnerships supporting social moderation and community management
• Develop and lead associate influencer and executive social programs
• Partner with video and blog content teams to optimize production for social performance
• Identify and implement tools, processes, and methodologies to create, measure, and scale social media efforts
• Monitor and respond to conversations across social channels as the voice of Capital One Careers
• Design and maintain social reporting connecting platform metrics to talent acquisition outcomes and social ROI

• Bachelor’s degree or military experience
• At least 3 years of experience in digital marketing, social media management, and paid media campaigns
• At least 3 years of experience in content and creative development
• Preferred: at least 5 years of social media experience for consumer or candidate audiences
• Preferred: 1 year of experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy
• Experience working at, or partnering closely with, agencies or internal creative teams
• Experience working for a large, highly matrixed or Fortune 100 company
• Experience working on an employer brand, recruitment marketing, or talent acquisition team
• Experience using Sprinklr, Canva, or other social media management tools and platforms
• Project management experience
• Ability to manage details while maintaining the broader picture
• Passion for marketing and branding and keeping up with the latest social media and digital branding developments
• Ability to pivot quickly between tasks and adapt to shifting priorities and deadlines
• Capital One will not sponsor a new applicant for employment authorization for this position

Demonstrates expertise in digital marketing and social media management, with a strong focus on audience-first strategies and data-driven decision-making. Proficient in utilizing social media management tools to enhance brand governance and optimize content for performance.

• Digital Marketing Experience
• Social Media Management
• Content Development
• Project Management
• Sprinklr Proficiency

• Digital Marketing
• Social Media Management
• Content Development
• Paid Media Campaigns
• Social Reporting
• Audience-First Strategy
• Brand Governance
• Community Management
• Generative Engine Optimization
• Performance Data Analysis

• Detail Orientation
• Adaptability
• Passion for Marketing
• Strategic Thinking
• Collaboration

• Employer Branding
• Recruitment Marketing
• Talent Acquisition
• Agency Partnerships
• Social Media Best Practices

• Sprinklr
• Canva
• Social Media Management Tools