Media Supervisor

About Us

Dotted Line is an award-winning, strategically inspired agency that focuses on brand, creative, content, and media. We blend data, media, and creative thinking to uncover and activate growth our clients didn’t know was possible. Our growing roster of national and regional clients has one thing in common: each is a highly ambitious company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, media, and communications.

Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Our team members love working here because of our clear vision, strong culture, collaborative process, investment in personal and professional development, and transparent communications. Visit us tedline.agency to learn more about our team and approach.

• You are an experienced media professional who is equally comfortable inside a DSP and in front of a client.
• You can build the plan, defend the plan, buy the plan, and then explain honestly what it did and did not deliver.
• You see around corners—catching pacing problems, delivery gaps, and flight changes before they become client problems.
• You are fluent in the digital ecosystem and still know how to negotiate a strong linear TV buy.
• You know the difference between data and insight, and you refuse to hand a client a report that only says what happened.
• You are a mentor at heart, eager to help planners grow in confidence and skill.
• You are a trusted partner to account, creative, strategy, and analytics teams.

• Have 6-10 years of media planning and buying experience within an agency, with progressive ownership of client relationships and budgets.
• Bring deep digital experience across programmatic (DV360, Stack Adapt, The Trade Desk, or similar), paid social (Meta, Tik Tok, Linked In, Pinterest, Reddit), paid search (Google Ads), and video (CTV/OTT, You Tube, online video).
• We'd love it if you have hands-on linear television experience—market and station negotiation, broadcast and cable buys, ratings and CPP/CPM analysis, makegoods, posting, and station relationships. Audio, OOH, and print experience is a plus.
• Are fluent in research and planning tools such as Nielsen, Comscore, MRI-Simmons, Scarborough, Vivvix/CMR, and Kantar.
• Are highly skilled in Excel or Google Sheets—pivot tables, flowcharts, budget models, and reconciliation.
• Understand measurement architecture: tags and pixels, GA4, Looker/Google Data Studio or similar reporting platforms, and test design (geo, holdout, incrementality).
• Have experience managing, mentoring, or developing planners, coordinators, or assistant buyers.
• Are disciplined about budgets, billing, and reconciliation, and prior experience managing media buys thru Bionic or Mediaocean.
• Are motivated by efficiency, accuracy, and clear communication.
• Thrive in a collaborative, fast-paced environment where priorities shift and progress is key.

As Dotted Line's Media Supervisor, you own the media product for a portfolio of clients—from the strategic recommendation through negotiation, activation, optimization, and post-campaign analysis. You are the person who connects a client’s business goal to a channel mix, then holds that plan accountable to real outcomes. You will lead the day-to-day media relationship, supervise the planners supporting your accounts, and partner closely with strategy, creative, account, and analytics to deliver work that performs and can be proven.

• Lead media planning for assigned clients—audience definition, channel mix, budget allocation, flighting, and measurement design.
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