Event Marketing Manager

• The Product Marketing Manager plays a key role in the successful strategic development and delivery of events
• Working closely with the Event Leader, this role requires the ability to understand market and customer insight and partners with sales teams to align campaigns and messaging that drive awareness, lead generation, and event attendance
• The role designs and delivers international marketing programmes and strategies to support products, services, and market sectors, using a mix of channels such as digital, print, and broadcast
• It collaborates cross‑functionally with sales, technical, and wider marketing teams to plan and implement effective marketing strategies
• The role involves developing marketing strategy, solving complex problems, working independently with minimal guidance, and leading projects or owning ongoing initiatives
• The Product Marketing Manager also acts as a trusted resource, supporting and sharing knowledge with colleagues
• Develop and deliver insight‑led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy
• Use market intelligence, customer insight, and data to identify growth opportunities and expand audience reach
• Partner closely with Sales to align messaging, enablement, and account‑based marketing initiatives
• Plan and deliver integrated marketing activity across appropriate channels to drive awareness, leads, and attendance
• Act as the voice of the customer, bringing audience insight into planning and decision‑making
• Build and maintain strong relationships with industry partners, associations, media, and key stakeholders
• Manage external suppliers, including PR agencies and other marketing service providers
• Own and manage marketing budgets, tracking spend, forecasting costs, and optimising investment to maximise impact
• Represent the brand as the on‑site marketing lead at events and industry forums
• Lead projects or own ongoing initiatives, contributing to the long‑term success and positioning of the portfolio

This is a marketing role for an experienced candidate requiring strong practical and conceptual expertise within marketing, alongside working knowledge of related disciplines

Strong ability to use insight and data to inform decisions and measure impact

Proven experience delivering marketing strategies and campaigns, ideally within a product, event, or B2B environment

Experience building effective relationships with internal and external stakeholders

Experience working collaboratively with sales and cross‑functional teams

Comfortable taking ownership of projects and contributing to shared goals

Commitment to inclusive, accessible marketing practices and continuous improvement

Clear, inclusive communication skills, both written and verbal

Knowledge of the aviation or airport sector would be an advantage

Confidence managing multiple priorities and solving complex problems independently