Reputation Specialist Richmond, VA
Listed on 2026-09-23
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Marketing / Advertising / PR
Client Relationship Management, Digital Marketing, Marketing Communications -
Business
Client Relationship Management
Reputation Specialist, – Richmond, VA Job Description
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.
We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
is the nation’s #1 rental marketplace for owners, property managers and is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.
The Network includes , , ,,and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about
The Reputation Specialist is responsible for managing online reputation programs for multifamily clients, including review response management, review generation initiatives, reputation reporting, and strategic guidance. This role serves as a trusted advisor, helping clients strengthen their online presence, improve resident sentiment, and build trust with prospective renters through effective reputation management strategies. The ideal candidate has a strong understanding of online review platforms, reputation management best practices, customer service principles, and business listings management.
Success in this role requires exceptional written communication skills, attention to detail, analytical thinking, and the ability to manage multiple client accounts in a fast-paced environment. The Reputation Specialist reports directly to the Manager, Social Media.
Monitor and strategically respond to online reviews across various platforms including , Apartment Ratings, Google, Facebook, Yelp, and other relevant review sites. Craft professional, personalized, and brand-appropriate responses that reflect client goals and reputation management best practices. Ensure review responses meet brand standards, reputation management best practices, and client-specific guidelines. Collaborate with clients to address reputation management questions, concerns, and opportunities related to online reviews and ratings.
Implement strategies designed to increase review volume and strengthen online reputation. Execute review generation initiatives through available channels, including email, SMS, and resident outreach campaigns. Identify opportunities to improve review acquisition performance and resident engagement.
Serve as the primary point of contact for assigned reputation management clients. Lead recurring client calls to review reputation performance, discuss…
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