Marketing Program Manager

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Marketing Program Manager

$73,000 - $95,000 per year

• Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems
• Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals
• Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI
• Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program
• Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action)
• Build and submit creative briefs to project management for accurate and efficient creation of marketing materials
• Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success
• Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media
• Participate in and represent Marketing in regular meetings (virtual and face-to-face)
• As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms
• Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results
• Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures
• Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives
• Perform other related duties as assigned

• Minimum of three years’ experience in a professional marketing environment or related field
• Valid driver’s license
• Excellent driving record
• Thorough understanding of foundational marketing processes and campaign development
• Strong leadership skills and a commitment to teamwork
• Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Strong PC skills and the ability to self-develop and adapt to changing technology
• Willingness to travel throughout Carter’s service territory, including overnight stays

• Managing multiple business priorities and take a proactive approach to ensure on time delivery
• Active listening with excellent written and verbal communication skills
• Self-motivation, organization and detail-orientation
• Working independently and possessing ability to navigate multiple/changing priorities
• Promoting a positive customer and employee experience at all times
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

• Regularly required to sit and talk or…