Email & Lifecycle Specialist

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Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well‑being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Email and Lifecycle Specialist

Richmond, Virginia

$82,000 - $109,000 per year

• Own email channel end to end: strategy, roadmap, calendar, segmentation, build, QA, deployment, and reporting
• Develop audience segmentation and targeting strategies that deliver right message to right customer across Carter’s lines of business
• Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional sends)
• Own email design and template standards in partnership with creative team, ensuring every send is on-brand and mobile-first
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation
• Run a consistent testing program (subject lines, content, CTAs, send timing) and turn results into ongoing improvements
• Own the email performance reporting rhythm — opens, clicks, conversions, and revenue impact — and push insights back into future planning

• Own SMS as Carter launches channel, building program from ground up — platform selection input, opt-in and compliance framework (TCPA), audience strategy, and cadence
• Integrate SMS with email into a coordinated, cross-channel lifecycle strategy as it comes online

• Own organizational structure and taxonomy for Carter’s digital asset library, ensuring photos and videos are stored, named, tagged, and archived correctly
• Maintain a clear, consistent folder and metadata structure in Bynder so assets are easy to find, reuse, and keep on-brand
• Establish and document lightweight standards for how new photo and video content is ingested and organized over time
• Work in coordination with team to achieve Continuous Improvement goals and objectives
• Perform other duties as assigned

• Minimum five years of email marketing experience, including hands‑on ownership of strategy and execution
• Proficiency with a marketing automation / email platform (e.g., Pardot, Hub Spot, Salesforce Marketing Cloud, or similar), including segmentation and automated workflows
• Strong grasp of email best practices: deliverability, list management, compliance, responsive design, and A/B testing
• Comfort interpreting performance data (GA4, platform analytics) and turning it into action — not just reporting it
• Excellent organization and attention to detail, with the ability to manage a calendar of concurrent sends and deadlines
• Confident partnering across teams and program managers, and comfortable recommending strategic changes
• Bonus: SMS / text‑message marketing experience, digital asset management (Bynder or similar), UTM architecture, or B2B / dealer marketing experience

• Meeting/exceeding goals and objectives related to email channel
• Proficiency with marketing automation/email platforms
• Demonstrated knowledge of email best practices
• Accurate interpretation of performance data
• Excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Active listening with excellent written and verbal communication skills
• Promoting a positive customer experience
• Upholding the Core Values of Integrity, Commitment,…