Manager, Creative Communications

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Active Full Time Management Richmond, VA, US

Salary Range: $ To $ Annually

Position: Manager, Creative Communications

Location/Department: Richmond HQ/Corporate Communications

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Reports To: AVP, Corporate Communications

The Global Leader in Premium Leaf Tobacco Supply

Universal Leaf Tobacco Company is the worlds leading supplier of premium leaf tobacco, with over 100 years of experience sourcing, processing, and delivering tobacco crops tailored to customer specifications. With operations spanning major tobacco-regions across five continents, we connect hundreds of thousands of farmers to global manufacturers through a reliable, transparent, and traceable supply chain.

Our portfolio includes flue-cured, burley, oriental, and dark tobaccos, supported by deep agronomic expertise and advanced processing capabilities. Beyond the leaf, we offer value-added services such as customized blending, next-generation nicotine solutions, recycled by-products, and digital traceability tools that enhance efficiency and sustainability across the supply chain.

Universal Leaf Tobacco is more than a supplier – we are a long-term partner committed to responsible sourcing, farmer support, and continuous innovation. By investing in agricultural communities and upholding the highest standards of quality and compliance, we help ensure a resilient tobacco supply for generations to come.

As a Manager, Creative Communications at Universal, you will play a key role in transforming business strategy, complex information, and organizational priorities into compelling visual and multimedia communications. This position serves as a strategic creative partner to Corporate Communications and business leaders, helping bring stories, initiatives, and corporate messages to life through visual storytelling, creative problem-solving, and content development.

The role combines strategic thinking, creative leadership, content development, and hands‑on execution to deliver high‑impact communications across print, digital, presentation, video, event, and experiential channels. Working across Universal Corporation, Universal Ingredients, and Universal Leaf Tobacco, the Manager, Creative Communications helps ensure communications are engaging, visually compelling, and aligned with business objectives and brand standards.

• Translate business strategy, complex information, and organizational priorities into clear, compelling visual and multimedia communications.
• Lead the creative development of communications materials that support executive messaging, employee engagement, brand initiatives, and corporate storytelling.
• Provide creative direction for presentations, reports, infographics, videos, digital content, event materials, and other communications deliverables.
• Collaborate with cross-functional teams to shape creative approaches that strengthen audience understanding, engagement, and message impact.
• Ensure creative work is aligned with Universal’s brand standards, communications objectives, and quality expectations across channels and business units.
• Lead and develop direct reports and creative team members through coaching, collaboration, feedback, and professional development.
• Identify opportunities to improve the effectiveness of communications through stronger visual storytelling, multimedia content, and emerging creative practices.
• Bachelor’s degree in Graphic Design, Visual Communications, Communications, Digital Media, Marketing, or…