Growth Marketing Manager Richmond, VA

The Growth Marketing Manager partners with the CEO and leadership team to define Workshop Digital's marketing strategy and is responsible for increasing Workshop’s brand visibility and driving qualified pipeline for the Business Development team. The Growth Marketing Manager builds and executes the annual marketing plan, stewards the Workshop Digital brand, and manages the Marketing Coordinator. This role is both strategic and hands-on: they set the direction for internal marketing and personally deliver key pieces, while growing the coordinator's ownership of day-to-day execution.

The Growth Marketing Manager supports the company by:

• Advising the CEO and Leadership Team proactively on marketing strategy, positioning, and growth opportunities
• Building and owning the annual marketing plan, quarterly goals, and marketing budget
• Leading, managing, and developing the Marketing Coordinator function
• Generating marketing-sourced pipeline and partnering with Business Development to convert it into revenue
• Stewarding the Workshop Digital brand, messaging, and positioning across every channel
• Leading content, thought leadership, and sales enablement efforts that showcase our expertise and client results
• Owning marketing operations, including CRM, marketing automation, attribution, and reporting
• Supporting recruitment marketing that positions Workshop Digital as a best place to work
• Maintaining a pulse on industry trends, competitors, and emerging channels, including AI search

• Directly manage the Marketing Coordinator, setting clear weekly and quarterly priorities
• Define personal and professional development goals for direct reports and track progress towards reaching them
• Conduct effective one-on-ones, team meetings, and quarterly check-ins with direct reports, providing ongoing feedback, coaching, and support
• Review the coordinator's work for quality, accuracy, and brand alignment before it goes live
• Identify opportunities for the coordinator to take greater ownership and accountability for processes and channels
• Build and document marketing workflows, SOPs, and calendars so work runs smoothly and consistently
• Drive opportunities for process/procedure improvement
• Listen to team members' concerns and proactively address and resolve issues or conflicts
• Escalate significant issues or concerns to your direct manager or the Leadership Team, as appropriate
• Hire, onboard, and manage freelancers and vendors as needed to extend team capacity

• Proactively seek and gracefully receive feedback
• Tactfully share feedback with colleagues
• Partner with Business Development, Client Services, and department leads to align marketing with company objectives
• Recruit internal subject matter experts to contribute to content, webinars, and speaking opportunities
• Share marketing plans, results, and upcoming campaigns with the company so everyone knows what marketing is doing and why
• Identify, approve, lead, or delegate special projects

• Own Workshop Digital's marketing strategy, focused on new client acquisition, client retention and expansion, and brand awareness
• Build the annual marketing plan and quarterly goals, and present them to the CEO and Leadership Team for approval
• Define and maintain our ideal client profiles, target industries, and positioning for each service line
• Own and manage the marketing budget, allocating spend across channels to maximize ROI
• Establish marketing KPIs in partnership with leadership, and adapt strategy based on results
• Conduct competitor and target audience research to sharpen positioning and uncover opportunities

• Generate marketing-sourced pipeline that meets agreed targets for marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• Define and maintain the lead handoff process with Business Development
• Develop lead nurture programs that move prospects from first touch to a sales conversation
• Create and maintain sales enablement materials, including pitch decks, one-pagers, case studies, and proposal content
• Support account-based marketing efforts for high-priority prospects

• Serve as the steward of the Workshop Digital brand, ensuring all marketing follows our brand guidelines and voice
• Develop and execute a content strategy that showcases our expertise, client results, and industry thought leadership
• Own the company website as a lead…