VNPC Communications Strategist, SOM​/Pediatrics

Virginia Commonwealth University (VCU) School of Medicine is a premier academic medical center located in the heart of Richmond. Accounting for almost half of VCU’s sponsored research, the School of Medicine is internationally recognized for patient care and education.

School Of Medicine MBU

Pediatrics

The VNPC Communications Strategist will support the development and lead the execution of strategic communications initiatives that elevate the visibility, impact, and reach of the Virginia Neonatal Perinatal Collaborative (VNPC). This role is responsible for telling the VNPC story across all programs, projects, and funding sources by translating complex maternal and infant health, quality improvement, and public health initiatives into compelling, audience-centered communications that engage stakeholders and inspire action.

The Communications Strategist will serve as the organization's communications leader, ensuring the successful execution of communication deliverables and reporting requirements associated with funded initiatives while advancing a cohesive, unified VNPC brand and message. This position will develop and implement innovative communication strategies, campaigns, and engagement opportunities that expand awareness of VNPC's mission, strengthen participation in quality improvement efforts, and increase the organization's reach among healthcare professionals, community partners, policymakers, and families across Virginia.

A key function of this role is relationship building and partner engagement. The Communications Strategist will cultivate and maintain strong partnerships with Virginia birth hospitals, healthcare providers, health systems, community-based organizations, state agencies, advocacy groups, and other leaders influential to maternal and infant health outcomes. Through these collaborations, the Strategist will help drive engagement, support project participation, amplify program successes, and ensure stakeholders remain informed, connected, and invested in VNPC's work.

The ideal candidate is a strategic thinker and skilled communicator who can balance the execution of funding-related deliverables with creativity and innovation. They will identify new opportunities to enhance VNPC's communications strategy, leverage data and audience insights to improve engagement, and ensure that all communications effectively demonstrate the measurable impact VNPC is making to improve maternal and infant health outcomes throughout the Commonwealth of Virginia.

Program Activities

• Implement and maintain a communication plan for the VNPC including social media, website, blog, and newsletters.
• Lead implementation and completion of all communications-related grant deliverables as outlined by grant workplans.
• Identify methods for transforming maternal and infant health data into relatable stories.
• Provide communications technical assistance to staff, hospitals, and volunteers implementing VNPC’s quality improvement projects and other initiatives when appropriate.
• Assist with basic graphic design as necessary for flyers, social media graphics, document design, professional poster design, etc.
• Ensure all communication assets best represent the VNPC’s mission, projects, initiatives, activities, and public appearance.
• Ensure all communications activities are focused on reaching the VNPC’s primary audience, and content is appropriate and relatable to that audience.
• Apply public health core values when implementing program activities at the local, system, or state level.

Planning, Evaluation, and Reporting

• Assist with developing an annual communications plan and strategies for the VNPC. This plan should include ways to disseminate…