Growth Marketing Manager Richmond, VA

We are ideally looking for one hybrid employee located in Richmond, Virginia.

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we've championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side‑by‑side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

The Growth Marketing Manager partners with the CEO and leadership team to define Workshop Digital's marketing strategy and is responsible for increasing Workshop’s brand visibility and driving qualified pipeline for the Business Development team. The Growth Marketing Manager builds and executes the annual marketing plan, stewards the Workshop Digital brand, and manages the Marketing Coordinator. This role is both strategic and hands‑on: they set the direction for internal marketing and personally deliver key pieces, while growing the coordinator's ownership of day‑to‑day execution.

The Growth Marketing Manager supports the company by:

• Advising the CEO and Leadership Team proactively on marketing strategy, positioning, and growth opportunities
• Building and owning the annual marketing plan, quarterly goals, and marketing budget
• Leading, managing, and developing the Marketing Coordinator function
• Generating marketing‑sourced pipeline and partnering with Business Development to convert it into revenue
• Stewarding the Workshop Digital brand, messaging, and positioning across every channel
• Leading content, thought leadership, and sales enablement efforts that showcase our expertise and client results
• Owning marketing operations, including CRM, marketing automation, attribution, and reporting
• Supporting recruitment marketing that positions Workshop Digital as a best place to work
• Maintaining a pulse on industry trends, competitors, and emerging channels, including AI search

• Directly manage the Marketing Coordinator, setting clear weekly and quarterly priorities
• Define personal and professional development goals for direct reports and track progress towards reaching them
• Conduct effective one-on-ones, team meetings, and quarterly check‑ins with direct reports, providing ongoing feedback, coaching, and support
• Review the coordinator's work for quality, accuracy, and brand alignment before it goes live
• Identify opportunities for the coordinator to take greater ownership and accountability for processes and channels
• Build and document marketing workflows, SOPs, and calendars so work runs smoothly and consistently
• Drive opportunities for process/procedure improvement
• Listen to team members' concerns and proactively address and resolve issues or conflicts
• Escalate significant issues or concerns to your direct manager or the Leadership Team, as appropriate
• Hire, onboard, and manage freelancers and vendors as needed to extend team capacity

• Proactively seek and gracefully receive feedback
• Tactfully share feedback with colleagues
• Partner with Business Development, Client Services, and department leads to align marketing with company objectives
• Recruit internal subject matter experts to contribute to content, webinars, and speaking opportunities
• Share marketing plans,…