Social Media Manager

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Location: Richmond. VA (hybrid- in office 2-3 times/week). Relocation may be offered.

Position Summary:

The Social Media Manager is responsible for developing and executing Wellverse's organic social media strategy, driving audience engagement, strengthening brand presence, and expanding reach across social platforms. This role will help build the Wellverse brand on social media from the ground up, establishing a distinctive presence that increases brand awareness, strengthens audience engagement, and brings the brand’s voice and personality to life.

This role owns social channel planning, publishing, community engagement, governance, and performance reporting.

The Social Media Manager serves as the bridge between Brand, Creative and Events, Corporate communications, and Marketing teams to ensure social media activities align with corporate priorities while maximizing audience growth and engagement. This role works with many cross-functional partners to translate business priorities into relevant, engaging, and measurable social experiences.

The ideal candidate is both a strategic thinker and a hands‑on social media practitioner. They understand how to build audiences, create platform‑right content, protect brand reputation, navigate complex stakeholder environments, and use insights to continually improve performance.

Key Responsibilities:

• Develop and execute organic social media strategies aligned with business and brand objectives.
• Define social content pillars and channel-specific strategies.
• Monitor social trends, platform updates, and audience behaviors to identify new opportunities.

• Own social channel governance, content calendars, publishing schedules, and posting cadence.
• Manage Wellverse's social media presence across platforms including Linked In and future brand channels.
• Collaborate with Content, Creative, Communications, and Brand teams to adapt content for social audiences.

• Partner with Brand and Corporate Communications and other internal stakeholders to coordinate messaging and approvals.

• Monitor comments, messages, mentions, tags, and relevant conversations across Wellverse social channels. Maintain response guidance and escalation procedures for routine questions, sensitive topics, and potential issues. Support employee advocacy and brand ambassador initiatives when applicable.
• Understand escalation plan with Customer Support, Communications, Legal, and other internal partners when required.

• Track and report on key performance indicators, including engagement, reach, audience growth, and content effectiveness.
• Develop recommendations for content optimization based on performance insights and analytics.

• Manage social media tools, vendors, and platform relationships.
• Stay informed about platform changes, and social media best practices, recommending new approaches when appropriate.

Minimum Qualifications:

• Degree or equivalent and typically requires 4+ years of relevant experience.

Qualific…