Field Sales Associate - Military Segment; Mid-Atlantic

Join us as we empower the world to work out, creating healthier lives together. Life Fitness and Hammer Strength are seeking a motivated, early-career professional to join the team as a Field Sales Associate supporting the U.S. Military segment. This field‑based role (typically 3+ days per week on‑site) supports installations across the East Coast, with a primary focus on the DC–Northern Virginia to Norfolk corridor.

Candidates based in DC, Northern Virginia, or Norfolk are strongly preferred, given the territory alignment. The position offers hands‑on sales training and mentorship, with meaningful engagement across military installations and partners. It aligns closely with our core values—putting customers first, collaborating as one team, and driving innovation in fitness.

• Support sales efforts across military installations and partners within the DC–Norfolk corridor and the broader East Coast military network.
• Navigate structured purchasing and procurement processes with guidance from the team.
• Build and maintain relationships with key stakeholders across multiple installations.
• Support opportunities tied to facility upgrades, refresh cycles, and new builds.
• Maintain strong organization and documentation across sales opportunities.
• Consistently follow up to manage relationships and foster long‑term customer connections.

• 1–2 years of experience in sales or customer‑facing roles (preferred).
• Strong organization, attention to detail, and follow‑through.
• Interest in long‑term career development within government, military, or structured selling environments.
• Ability to manage longer timelines and multiple stakeholders.
• Based within or willing to travel consistently throughout the DC–Norfolk corridor.
• Prior military service, federal agency experience, or familiarity with secure, highly structured environments (strongly preferred).
• Comfortable complying with security protocols, background checks, and base access requirements.
• Ability to operate professionally within established chain‑of‑command structures.

• Competitive salary range of $47,500 – $64,800 annually (U.S. applicants), based on education, experience, and skills.
• Eligibility to participate in Life Fitness / Hammer Strength Sales Incentive Plan with monthly commission eligibility in addition to base salary.
• Vehicle allowance to offset personal vehicle costs for business‑related purposes.
• Mobile allowance to offset personal cellphone costs for business‑related purposes.
• 401(k) savings plan with 4% employer match.
• Medical, dental, and vision insurance.
• Parental, medical, and military leaves of absence.
• Paid time off, including 12 paid holidays, 13 vacation days annually, and paid sick leave as provided under state and local laws.
• Company‑paid short‑term disability and optional long‑term disability.
• Health savings account (HSA) and dependent care reimbursement accounts.
• Employee and dependent life insurance, supplemental life and AD&D insurance, and hospital indemnity.
• Identity protection, legal services, adoption assistance, tuition assistance, and commuter benefits.
• Employee discounts and an employee assistance program that includes free counseling sessions.
• Eligibility for benefits governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal‑opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.