Field Sales Associate - Mid-Atlantic; DC, VA, WV

Field Sales Associate

At Life Fitness / Hammer Strength, we're not just building equipment—we're shaping the future of fitness and inspiring healthier lives around the world. As the global leader in commercial fitness equipment, we design and manufacture innovative, high-performance solutions that power workouts everywhere.

We're looking for a motivated early-career professional to join our team as a Field Sales Associate supporting YMCA, Campus Recreation, Golf & Country Club, and Health Club accounts across Washington, DC, Virginia, and West Virginia. You'll be paired with a seasoned rep who will mentor you as you grow your skills in field sales, customer engagement, and territory management.

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week across a dense, high-opportunity territory. Candidates based in the Northern Virginia / DC suburbs are strongly preferred, with other locations in Virginia considered based on overall accessibility to the territory.

As our Field Sales Associate, you'll gain:

• Hands-on sales training and mentorship
• Exposure to a diverse mix of customer types and business models
• Career growth in a fast-paced, competitive market

As our Field Sales Associate, you will:

• Support sales efforts across YMCA, Campus Rec, Golf/Country Clubs, and Health Clubs
• Learn to tailor your approach across public, institutional, and private club environments
• Assist in navigating multi-stakeholder buying processes (operators, boards, ownership groups)
• Support facility planning and capital project discussions
• Stay current on market trends and competitive dynamics
• Build relationships across a geographically diverse, high-activity territory

What Life Fitness / Hammer Strength is looking for in our Field Sales Associate:

• 1-2 years in sales or customer-facing roles (preferred)
• Strong communication skills and ability to adapt across different customer types
• Interest in fitness, hospitality, or membership-based environments
• Comfortable working in a fast-paced, relationship-driven, field-based role
• Based within the region, with the ability to travel consistently throughout DC, VA, and WV

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you're ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process.

If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity;

identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan…