Sales Manager

250 rooms | 17,634 sq. ft. total event space across 13 meeting rooms

Amenities include: on-site restaurants (La Grotta, 1885 Café & Market), lobby bar (Gather & Hem), indoor pool, fitness center, EV charging, banquet & meeting support.

Located in the heart of Virginia’s capital in the historic Miller & Rhoads building, this hotel is just steps from the Richmond Convention Center and Virginia State Capitol. Blending historic charm with modern amenities, it provides an engaging downtown environment for hospitality professionals serving both business and leisure travelers.

JOB SUMMARY The Sales Manager has overall responsibility for selling guestrooms for an assigned market segment(s). The Sales Manager will assist the sales team in meeting or exceeding the hotel’s budgeted financial targets. The Sales Manager is also responsible for meeting assigned monthly sales goals.

MINIMUM REQUIREMENTS Education

College degree or High School Diploma with related experience

Experience

Previous sales experience minimum 2+years’ experience

Skills and Knowledge The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

Must be able to read, write, and understand English Excellent verbal and written communication skills including leading and participating in formal presentations

Strong negotiation skills as well as the ability to cultivate leads, build relations, and close the deal Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment

Strong computer skills. Microsoft Office, Delphi, other programs as it pertains to this position

Ability to work as part of a team Strong desire to deliver high quality of customer service

Detail oriented and organized as it pertains to accuracy and efficiency

Good personnel and management and organizational skillsJOB DUTIES Assist sales team in achieving and exceeding budgeted goals in guestroom revenue, profit and occupancy for the total hotel

Effectively communicate with Director of Sales and/or Director of Revenue to review opportunities that impact revenue goals

Conduct weekly sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales calls, entertainment, trade shows, etc.

Travel locally to conduct outside calls, promote the hotel and review competition reader boards to develop leads

Generate leads and new business through internet searches, telephone and email solicitations, mailings, referrals, networking, trade shows, professional and community organizations, sales, blitzes, etc.

Arrange site inspections of the hotel for new accounts

Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of service and enhance future prospects

Respond to all sales inquiries within 24 business hours

Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Responsible for negotiating sales contracts and the implementation and set up as required

Analyze historical, current and future hotel/market trends and develop strategies to maximize occupancy and average rate of hotel through creative and selective selling

Assist in the development of the annual budget and quarterly owner reviews

Participate in management meetings to discuss budget, forecast and rate Partner with operations team to coordinate customer specifications, effectively respond to customer issues and comments to ensure customer satisfaction

Participate in hotel weekly staff meeting, if applicable

Adjust work schedule as needed to meet the business demands, which may include hours in early morning, evening and/or weekend hours

Other duties as assignedHRI is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
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