Field Account Executive - Richmond

At Playlist, we build the definitive platform for intentional living, connecting people with inspiring fitness, wellness, and beyond experiences.

Class Pass seeks a driven Field Sales Executive to expand our merchant base by acquiring and onboarding high‑potential local businesses in the fitness and wellness space. This highly field‑based role (70–80% travel) is best suited for individuals energized by being in front of customers, building relationships, and representing our brand as a trusted local expert.

• Build and grow our merchant network by prospecting, pitching, and closing new businesses in your assigned territory.
• Lead with a field‑first approach: visit prospective merchants daily, attend local events, and nurture relationships with community and industry insiders.
• Own the full sales cycle, from outreach and drop‑ins to negotiation and close, using a mix of in‑person, phone, email, and virtual touchpoints.
• Consistently achieve or exceed monthly acquisition quotas and pipeline conversion targets.
• Act as a local market expert, identifying untapped opportunities that align with customer demand.
• Maintain a disciplined pipeline, tracking key activity and performance metrics in Salesforce.

• Travel will make up 70–80% of your time, including both local day trips and extended multi‑night regional travel.
• Depending on business needs, there may be occasional travel outside of your assigned region.
• Travel may be by car or flight – flexibility is essential to meet customer needs and maximize coverage.

• 3–5 years of outbound field sales experience, complemented by strong inside sales skills.
• Full‑cycle sales methodology expertise with emphasis on conversion optimization.
• Strong B2B negotiation, organizational, and time‑management skills.
• Self‑motivated, proactive, and receptive to feedback.
• Proven track record of exceeding quotas and OKRs in a fast‑paced environment.
• Familiarity with local industries (fitness, wellness, spas, or related sectors) and existing networks a plus.
• Proficiency in Salesforce, Sales Loft, and Microsoft Office Suite.

Playlist’s base salary range for this position in the United States is $52,125 to $76,450. The total compensation package may also include performance bonuses, benefits, and/or other incentive compensation plans.

The Company is an Equal Opportunity Employer. We highly value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.