Senior EAP Sales Executive — Mental Wellbeing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The EAP Sales Executive is accountable for driving new business growth within a defined geographic and segment-based territory. This is a senior individual contributor role responsible for sourcing, shaping, and closing Employee Assistance Program (EAP) opportunities to deliver predictable, profitable revenue. This leader serves as the territory’s subject matter expert—building strong consultant and broker relationships, leading complex RFP pursuits end‑to‑end, and representing the full value of Resources for Living (RFL) with precision in competitive market situations.

* In addition to a base salary, this opportunity is also eligible for Sales Incentive Commission*

Key Responsibilities

Own Territory Growth & New Logo Acquisition

• Drive new business sales strategy and execution across assigned territory

• Identify, develop, and close new logo opportunities

• Build and manage a robust pipeline aligned to growth targets

Lead Consultant & Broker Engagement

• Cultivate trusted advisor relationships with key consultants and brokers

• Proactively position RFL capabilities within consultant channels

• Influence opportunity development and market perception

Manage RFPs & Finalist Pursuits

• Lead end-to-end RFP strategy, response, and submission

• Shape deal strategy, messaging, and win themes

• Deliver compelling finalist presentations that differentiate RFL

Navigate Pricing, Underwriting & Deal Approvals

• Partner cross-functionally to develop competitive, profitable proposals

• Lead pricing strategy and negotiation in alignment with margin goals

• Secure internal approvals and drive deals to close

Represent the RFL Value Story

• Clearly articulate RFL’s clinical, digital, and operational differentiation

• Tailor messaging to employer needs and market dynamics

• Position integrated EAP and behavioral health capabilities effectively

Territory Planning & Collaboration

• Develop and execute a disciplined territory and account plan

• Maintain accurate forecasting, pipeline management, and reporting

• Collaborate with internal partners across account management, clinical, product, and underwriting

Required Qualifications

• 10+ years of experience in healthcare, EAP, behavioral health, or related sales

• Demonstrated success in new business acquisition and closing complex deals

• Proven ability to lead consultant/broker relationships

• Strong experience managing RFPs and finalist presentations

• Financial acumen including pricing, underwriting, and margin management

• Executive presence with strong communication and storytelling skills

Preferred Qualifications

• Experience with employer-sponsored mental wellbeing, EAP, or behavioral health solutions

• Knowledge of public and/or national account segments

• Familiarity with multi-product or integrated health solutions

What Success Looks Like

• Consistent new logo growth and pipeline expansion

• High win rates in competitive RFPs and finalist situations

• Strong consultant/broker advocacy in the territory

• Disciplined execution across forecasting, deal management, and internal alignment

Why Join Us

You will play a critical role in shaping the growth trajectory of Aetna’s Mental Wellbeing business—bringing innovative, integrated solutions to employers while helping millions of members access the right care at the right time.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$75,500.00 - $

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are…