Vice President, Strategic Partnerships
Listed on 2026-08-28
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Sales
Business Development, Client Relationship Management -
Business
Business Development, Client Relationship Management
Vice President, Strategic Partnerships
We are seeking an accomplished Vice President, Strategic Partnerships to build and lead a strategic partner ecosystem that expands our access to manufacturers, brands, retailers, wholesalers, brokers, distributors, POP and promotional companies, and other organizations serving the CPG and retail marketplace.
This executive will be responsible for identifying, developing, negotiating, and managing strategic commercial partnerships that leverage our market intelligence, data-driven merchandising, retail execution, promotional execution, warehousing, and field-service capabilities.
The role will focus on three primary partnership channels:
The successful candidate will combine deep industry knowledge, an established network of relevant relationships, strong commercial and negotiating skills, and an entrepreneurial approach to partnership development.
This is not intended to be a traditional, transactional sales role. The successful candidate will be responsible for creating and structuring mutually beneficial business models that allow our company and its partners to generate incremental revenue, improve customer outcomes, and expand their respective capabilities.
Key Responsibilities
Strategic Partnership Development
- Develop and execute the company's overall strategic partnership strategy.
- Identify organizations where our capabilities can create incremental value or revenue.
- Build a prioritized pipeline, establish partnerships, and develop joint go-to-market strategies with potential strategic partners.
- Establish clear objectives, business cases, commercial models, and success metrics for each partnership.
- Continuously evaluate the partner ecosystem and identify opportunities for expansion, consolidation, or improvement.
- Represent the company at relevant industry events, conferences, associations, and executive meetings.
Commercial Strategy & Agreement Development
The VP, Strategic Partnerships, will have significant responsibility for developing the commercial structure of partnerships.
Responsibilities include:
- Develop partnership economics and financial models.
- Structure referral, revenue-share, reseller, subcontractor, preferred-provider, joint-venture, and other partnership arrangements as appropriate.
- Lead commercial negotiations with prospective partners.
- Develop pricing and margin structures in partnership with finance and leadership.
- Establish clear roles, responsibilities, service expectations, and performance requirements.
- Establish KPIs and financial objectives for each strategic relationship.
Internal Leadership & Cross-Functional Collaboration
The VP, Strategic Partnerships will work closely with Sales, Operations, Finance, Marketing, Legal, Data/Analytics, Warehousing, and Field Operations.
Responsibilities include:
- Translate partnership opportunities into executable internal programs.
- Ensure the organization has the operational capabilities required to support new partnerships.
- Provide executive leadership with regular reporting on partnership pipeline, revenue, opportunities, and strategic developments.
Qualifications
Required Qualifications
- Bachelor's degree in Business, Marketing, Supply Chain, Communications, or related field; MBA preferred.
- 10+ years of progressive experience in strategic partnerships, business development, sales, commercial development, or related roles.
- Significant experience within the CPG, retail, merchandising, promotional, POP/display, packaging, shopper marketing, distribution, broker, or retail…
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