Regional Sales Manager

Regional Sales Manager

Base Salary: $100,000–$120,000 per year, plus eligibility for a bonus program

Reports To:

Area Vice President

Position Summary:

The Regional Sales Manager is responsible for leading and developing a team of sales professionals across Southern and Central Virginia to achieve revenue growth, customer retention, and market share objectives. This role provides strategic direction, coaching, and performance management to ensure the sales team consistently executes effective sales strategies and delivers exceptional customer experiences. The Regional Sales Manager serves as a key partner to operational leadership and plays a critical role in driving profitable growth throughout the region.

The ideal candidate is a proven sales leader with experience developing high-performing sales teams, implementing effective sales processes, and creating a culture of accountability and results.

Essential Duties and Responsibilities:

• Lead, coach, and develop a team of Account Managers, Territory Sales Representatives, and sales professionals across the region.
• Establish clear performance expectations and provide ongoing coaching to improve sales skills, effectiveness, and results.
• Conduct regular one-on-one meetings, ride-alongs, and field coaching sessions.
• Foster a high-performance culture focused on accountability, collaboration, customer service, and continuous improvement.
• Recruit, onboard, and develop top sales talent.
• Create succession plans and development opportunities for future sales leaders.

Revenue Growth & Sales Performance:

• Develop and execute regional sales strategies to achieve revenue, profit, and growth objectives.
• Drive new business acquisition while increasing retention and penetration of existing accounts.
• Establish sales goals, performance metrics, and activity expectations for the sales team.
• Monitor sales pipeline activity and ensure opportunities are effectively managed through the sales process.
• Analyze sales trends and market conditions to identify growth opportunities and competitive advantages.
• Partner with sales representatives to close strategic opportunities and support key customer relationships.

Coaching & Sales Effectiveness:

• Train team members on consultative selling techniques, customer relationship management, negotiation strategies, and territory planning.
• Ensure consistent utilization of sales tools, CRM systems, and prospecting methodologies.
• Develop and implement initiatives that improve sales productivity and effectiveness.
• Use performance data and analytics to identify coaching opportunities and drive continuous improvement.
• Encourage best-practice sharing and collaboration across the sales organization.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and strategic accounts.
• Participate in customer meetings, business reviews, and sales presentations as needed.
• Resolve escalated customer concerns and support account retention efforts.
• Ensure the team consistently delivers exceptional customer experiences and value-added solutions.

Territory Management & Strategic Planning:

• Develop and execute comprehensive territory growth plans for Southern and Central Virginia.
• Evaluate market conditions, competitor activity, and customer trends to identify opportunities for expansion.
• Collaborate with operations and leadership teams to support customer service, account growth, and business objectives.
• Assist in onboarding new customers and ensuring a seamless transition from sales to operations.

Cross-Functional Collaboration:

• Partner with Operations, Finance, Human Resources, Marketing, and executive leadership to achieve regional objectives.
• Ensure alignment between sales commitments and operational capabilities.
• Participate in strategic planning initiatives and leadership meetings.
• Communicate company priorities, goals, and initiatives throughout the sales organization.

Qualifications

Required:

• Bachelor's degree in Business, Marketing, Sales, or a related field; equivalent experience may be considered.
• Minimum of five (5) years of successful sales leadership experience.
• Demonstrated experience managing and developing sales professionals.
• Proven track…