Director of Sales and Marketing - Franchise

Director of Sales & Marketing

The Director of Sales & Marketing at the Hilton Richmond The Mondelle will be expected to function as the commercial architect of the hotel, building the strategy, team, relationships, reputation, and revenue foundation necessary to establish the property as one of the market's leading luxury hotels and dining destinations. Success in this position will be measured not simply by rooms sold, but by the Director's ability to maximize total hotel revenue, market share, profitability, restaurant visibility, client loyalty, and long-term positioning while delivering the elevated standards expected of a luxury Hilton hotel.

Pre-Opening & Commercial Strategy:

• Develop and execute a comprehensive pre-opening sales and marketing plan that creates awareness, establishes market positioning, and generates business prior to opening.
• Develop the hotel's overall commercial strategy in partnership with the General Manager, Revenue Management, Food & Beverage leadership, and ownership.
• Conduct comprehensive market research and competitive analysis to identify opportunities across transient, corporate, group, leisure, catering, social, and restaurant segments.
• Establish pre-opening revenue goals, sales production targets, account strategies, and market deployment plans.
• Build the hotel's sales pipeline and secure base business to ensure strong opening-year performance.
• Identify and pursue citywide events, conventions, corporate accounts, social events, weddings, entertainment opportunities, and other significant demand generators.
• Represent the hotel during pre-opening activities, industry events, community engagements, sales missions, and ownership presentations.

Sales Leadership:

• Recruit, develop, and lead a high-performing luxury hotel sales and marketing team.
• Establish a culture of accountability, proactive selling, relationship development, and exceptional client service.
• Develop individual and team sales goals with measurable production expectations.
• Conduct regular sales strategy meetings, account reviews, pipeline reviews, and performance evaluations.
• Establish prospecting expectations and ensure the team consistently develops new accounts and revenue opportunities.
• Personally manage and develop relationships with key strategic accounts and high-value customers.
• Conduct executive-level sales presentations, site inspections, entertainment, and client events.
• Maintain an active presence in the local business community and relevant hospitality organizations.

Group, Meetings & Catering:

• Develop strategies to position the hotel as a premier destination for corporate meetings, conferences, weddings, social events, executive gatherings, and luxury celebrations.
• Establish relationships with meeting planners, corporations, associations, wedding planners, destination management companies, and third-party intermediaries.
• Partner with Catering and Convention Services to maximize meeting space utilization and total event revenue.
• Develop strategies that consider total account value, including guestrooms, meeting room rental, catering, audiovisual, parking, restaurant spending, and ancillary revenue.
• Ensure appropriate sales strategies are established for need periods and high-demand dates.

Restaurant & Food & Beverage Marketing:

With three restaurant concepts, the Director of Sales & Marketing will have significant responsibility for establishing each outlet as a destination within the local market.

• Partner with the Executive Chef, Director of Food & Beverage, restaurant leadership, and marketing resources to develop individual positioning strategies for all three restaurants.
• Develop restaurant launch campaigns designed to build awareness and demand before opening.
• Establish each restaurant's unique identity, target customer, competitive positioning, and promotional strategy.
• Develop strategic partnerships with local businesses, residential communities, luxury brands, event planners, tourism organizations, and community influencers.
• Create programs that generate local patronage independent of hotel occupancy.
• Develop marketing strategies for restaurant launch events, holiday dining, events, celebrations,…