Director of Business Development

Benefits

• 401(k)
• Competitive salary
• Health insurance
• Paid time off

Substance Use Disorder (SUD) PHP/IOP Program Greater Richmond Area, Virginia Full-Time | Exempt |

Reports to:

Executive Director/CEO

• Referral Development & Relationship Management
  • Identify, cultivate, and maintain relationships with referral sources including hospitals, detox facilities, emergency departments, primary care physicians, psychiatrists, EAP providers, courts, and community organizations.
  • Conduct regular in-person visits to referral partners throughout the Richmond metro area (including Henrico, Chesterfield, and surrounding counties).
  • Develop and execute a comprehensive outreach strategy targeting high-yield referral channels.
  • Track and analyze referral source data to identify trends, gaps, and opportunities for growth.

• Census Growth & Strategic Planning
  • Set and achieve monthly, quarterly, and annual census and admissions targets in collaboration with the Executive Director.
  • Develop and implement a business development plan aligned with organizational growth goals.
  • Monitor the competitive landscape and adjust strategies to maintain and grow market share.
  • Collaborate with clinical and admissions teams to ensure a seamless referral-to-admission experience.
  • Participate in community events, health fairs, speaking engagements, and professional conferences to elevate brand awareness.

• Marketing & Communications
  • Partner with marketing staff or vendors to develop collateral, digital content, and outreach materials that effectively communicate program offerings.
  • Represent the organization's brand with professionalism, integrity, and alignment with our mission and values.
  • Provide input on website content, social media strategy, and community communications.
  • Manage a CRM system to track outreach activities, referral contacts, and outcomes.

• Leadership & Collaboration
  • Serve as a visible, engaged leader who models the values of the organization.
  • Provide regular reports to leadership on business development activities, pipeline status, and ROI.
  • May supervise business development coordinators or community outreach staff as the team grows.

• Required
  • Bachelor's degree in healthcare administration, business, marketing, social work, psychology, or a related field.
  • Minimum 3–5 years of experience in healthcare business development, marketing, or community outreach, specifically in behavioral health or substance use disorder treatment.
  • Proven track record of building referral networks and achieving census/admissions goals.
  • Deep knowledge of the SUD continuum of care including detox, PHP, IOP, and outpatient levels.
  • Familiarity with the Greater Richmond healthcare landscape and community resources.
  • Excellent interpersonal, communication, and presentation skills.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Valid Virginia driver's license and reliable transportation for regular field visits.

• Preferred
  • Experience working in or with PHP/IOP programs.
  • Certified Alcohol and Drug Counselor (CADC) or other behavioral health credential.
  • Existing relationships with hospitals, EAPs, courts, or healthcare providers in the Richmond metro area.
  • Experience with commercial insurance, managed care, and utilization review processes.