Director Outreach Services; CC; Ridgecrest

Director Outreach Services (CC) (Ridgecrest)

Salary: $ - $ annually

Job Type: Management
- Classified Administrator

Location: CC
- Main Campus, Ridgecrest, CA

Department: Outreach

Under the general direction of the assigned supervisor, the Director of Outreach Services provides the leadership and direction to establish a comprehensive outreach program for Cerro Coso Community College. The Director develops, implements, and evaluates a college-wide outreach plan that supports the full student lifecycle, including academic and student success pipeline programs; recruitment strategies and communication materials; and outreach presence at schools and community organizations.

This role also leads onboarding efforts to support a seamless transition from applicant to enrolled student, collaborates closely with the Enrollment team to provide coordinated retention support, and implements strategies that promote persistence and student success.

• Provide leadership to the college’s outreach function, including student recruitment; develop relationships with K‑12 districts and community entities from which potential students might be recruited; ensure a favorable image of the college through organized outreach campaigns and information dissemination; represent the college at off‑campus functions and events as appropriate.
• Plan, develop, organize, coordinate, implement, direct and evaluate the operations and activities of the assigned college’s outreach efforts; identify and schedule outreach opportunities and advertising sites; maintain the calendar of outreach and promotional activities and events.
• Prepare, maintain, collect, and compile statistical information and other data related to outreach, onboarding, and retention services provided to prospective and enrolled students, including tracking the number of students served. Utilize Navigate Recruit and other systems to track and monitor prospective students through the enrollment pipeline. Review and certify the accuracy of data concerning program participation; analyze and evaluate data to identify trends;
  
  and develop recommendations to improve recruitment, onboarding, and retention outcomes. Prepare reports and summaries of outreach activities, enrollment efforts, and student persistence initiatives.
• Work with administrative leaders, management, supervisory staff, and faculty to coordinate high school outreach and broader community relations efforts; establish and maintain strong partnerships with K‑12 institutions and community organizations to support student recruitment, onboarding, and retention. Develop and implement appropriate methods and procedures to ensure the efficient and effective delivery of outreach services that promote access for prospective students and support the persistence and success of enrolled students.
• Liaison with public information and marketing staff in establishing marketing plans related to outreach activities and services; assist public information and marketing staff in coordinating marquee recruitment announcements; assist in the development and evaluation of new or improved public relations and marketing goals, objectives, policies, and procedures related to area of assignment.
• Coordinate activities to expand and enhance the student ambassador program and other student‑related outreach and recruitment efforts.
• Chair outreach and marketing task forces such as Open Houses, Career Days, Counselor’s Day, High School Advisory, Veterans Awareness Day and Parent Night; serve as a member of the college Marketing Committee and other committees as assigned.
• Participate in the development and implementation of new and innovative outreach and marketing activities, including the use of Navigate Recruit, Navigate texting, Ocelot Chat, email, and other proactive communication channels to engage prospective and current students.
• Coordinate and oversee campus tours for visiting partners, ensuring tours are conducted professionally and provide an welcoming, informative experience for prospective students and their families.
• Assist in the development and review of all outreach‑related promotional materials…