AD, HPRC & Content Personalization/Automation
Listed on 2026-02-15
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IT/Tech
Digital Marketing, Digital Media / Production
Compensation Data This position offers a base salary typically between ($140,000) and ($222,000). The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. For an overview of our benefits please .
Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance.
Our competitive compensation and benefit programs reflect Boehringer Ingelheim s high regard for our employees. The AD, HPRC and Content Personalization/Automation, leads the complex Content Personalization and Content Automation strategy with the TA. Through their expertise of Content Personalization (knowledge of channel agnostic content, creation of claims, templates, re-usable components, content modules, and Modular Projects), the AD will drive content personalization brand by brand within the TA.
Through their expertise in Content Automation (auto-claims linking, auto-tagging, Artificial Intelligence Reviews, and Content auto-assembly), the AD will drive content automation brand by brand delivering efficiency and speed to market. Additionally, the AD, HPRC ad Content Personalization/Automation is the new product/indication lead for Content Personalization/Automation, strategic partner, and the single point of contact for the brand or TA from a HPRC (Human Pharma Review Committee) perspective and fully understands the integrated strategic brand plans in order to efficiently and effectively manage the review, approval, production, distribution and expiration of promotional, non-promotional, company, and disease state and scientific/medical communications.
The AD, HPRC and Content Personalization/Automation, closely collaborates with the Director, HPRC & GTM Content Lead, core brand team, field based medicine, extended marketing team, Medical, Legal, and Regulatory (MLR) team members as well as other internal/external partners to identify promotional/non-promotional/scientific communications that will need early alignment, review, approval, production, submission to the FDA at time of 1st use (if appropriate) and prioritization based on business needs across commercial and medicine including administration and logistics including the communication of priority reviews.
The AD, HPRC and Content Personalization/Automation will lead the development of complex content capabilities and act as the key delegate for the Director, HPRC & GTM Content Lead.
Responsibilities
- Leads the strategy, architecture and implementation of content automation within the TA. Acts as a change agent with the Brands and Medical, Legal and Regulatory to implement content automation such as auto‑claims linking, auto‑tagging, Artificial Intelligence Reviews, and Content auto‑assembly to improve speed to market and reduce manual effort which will be required for Content Personalization
- Acts as a thought leader in the area of Content Personalization and Automation. Mentors and coaches new and existing team members on best practices and the most efficient process based on know‑how and subject matter expertise. Assumes a functional area of expertise and becomes a team resource on an ongoing bases (e.g., reporting, system updates, review pathways, etc.)
- Facilitates TA specific Content Personalization and Automation training sessions for commercial, medical, legal and regulatory personnel. Create new training content based on new trends in Content Personalization and Automation, learning objectives and educational gaps in the organization for both new and current employees. Also provides training of new hires and refresher training for current employees. Creates and updates curricula routinely
- For designated…
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