Studio Manager: Drive Sales, Culture & Growth

Benefits:

• Bonus based on performance
• Competitive salary
• Employee discounts
• Paid time off
• Training & development

Now Hiring:
Studio Manager | Orange theory Fitness Danbury/Ridgefield CT
Are you a passionate leader who thrives in fitness, sales, community, and team development? Orange theory Fitness DMS Fitness is seeking a highly motivated, people person, results-driven Studio Manager to lead studio performance, cultivate a warm team culture, and create an exceptional member and staff experience.

This role is ideal for someone who can lead with accountability, energy, and heart, while driving key business results.

Position Summary
The Studio Manager is responsible for leading all day-to-day operations of the studio, ensuring excellence in sales performance, retention, staff accountability, community engagement, and member experience.

The Studio Manager will oversee studio KPIs, coach the front desk sales team, collaborate with head coach, partner with coaches, improve member retention, and help create a culture that reflects the Orange theory brand.

Primary Responsibilities

Leadership & Team Accountability

• Lead and coach Sales Associates and front desk team
• Create a positive, high-performing, warm, supportive staff/member-first culture
• Hold team accountable to daily goals, follow-up, and service standards
• Conduct regular one-on-ones and team meetings
• Ensure communication is clear, proactive, and solutions-focused
• Support coach partnership and studio collaboration

Sales & Membership Growth

• Drive membership sales and revenue growth
• Manage intro leads and optimize conversion
• Oversee call/text follow-up systems
• Execute monthly promotions and studio initiatives
• Identify opportunities to improve net growth and retention
• Support upselling Premier memberships and membership upgrades

Retention & Member Experience

• Focus on reducing freezes and cancellations
• Build relationships with members to improve loyalty and retention
• Track at-risk members and create win-back strategies
• Ensure exceptional onboarding for new members
• Celebrate milestones and improve in-studio community connection

Operations & Brand Excellence

• Oversee daily studio operations
• Collaborate with Head Coach and Community Outreach manager
• Ensure scheduling coverage and staffing support
• Maintain OTF brand standards and front desk consistency
• Ensure cleanliness, professionalism, and member-first experience
• Assist with payroll coordination, reporting, and daily execution

Community Engagement / Local Growth

• Collaborate with Community Outreach manager to build business partnerships in the community
• Support local events, pop-ups, and grassroots marketing
• Increase visibility in the community market
• Help position our studio as a top fitness community

The Studio Manager will be measured on:

Sales Performance

• Monthly membership sales goal attainment
• Intro to membership conversion %
• Premier membership upgrades
• Lead response & follow-up completion

Retention / Net Growth

• Net Active Membership Growth
• Freeze reduction
• Cancellation reduction
• Win-back conversions
• Member retention %

Studio Utilization

• Collaborate with head coach
• Class fill rates
• Average attendance
• Peak class optimization
• Underperforming time slot growth

Team Performance

• SA accountability
• Daily outreach consistency
• Goal completion
• Staff culture & engagement
• Team communication effectiveness

Community Growth

• Working with Community Outreach Manager in creating partnership opportunities
• Event participation
• Social/community engagement support

What We’re Looking For

• 2+ years leadership/management experience
• Sales-focused mindset with proven KPI accountability
• Fitness, hospitality, or membership-based business experience preferred
• Strong people leadership and coaching ability
• Highly organized and detail-oriented
• Comfortable working in a fast-paced, goal-driven environment
• Passion for health, fitness, and community
• Collaborative, warm leader that supports staff and ownership
• Is tuned into “white glove” experience for both staff and members
• Someone that will see themselves as the “owner” of the studio

Why Join Orange theory DMS Fitness?
At Orange theory Fitness DMS Fitness, we’re building more than workouts, we’re building community, accountability, and results. We’re looking for a leader who can inspire both people and performance while helping our studio continue to grow.

If you thrive in leadership, sales, culture, and impact. we’d love to meet you.

Apply today and help lead our Orange theory studio to More Life.