Director, Value & Access Marketing - Oncology

Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role‑specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job‑related factors such as skills, experience, and qualifications, and other factors permitted by law.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the company’s success.

The Director, Value & Access Marketing is responsible for the overall Value & Access strategy for their assigned therapeutic area(s). This individual will lead the development and implementation of each value proposition, strategy, and integration of pricing and contracting approach across payer and health system channels, ensuring customer‑facing teams are appropriately trained on current strategies that align to Therapeutic Area/Brand Strategies and key critical success factors.

The role will require leadership to work cross‑functionally to manage the performance of the payer and health system channels, including accountability for marketing strategies and tactics that will optimize business. They are responsible for defining account‑related critical success factors in the IAP, including contracting strategies and budget.

The Director, Value & Access Marketing will oversee development of brand account messaging and execution of tactical plans (branded sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning, etc.) and manage the tactical budget. The incumbent will lead the Value & Access Marketing team to enable their success and the success of the business. They will work closely with all groups within Boehringer to ensure the goal of patient access and will also be responsible for collaborating with multiple functional groups, including but not limited to Marketing, Medical, Clinical Development, Regulatory, Analytics and Insights, Legal, Public Relations, Public Policy, and Global Market Access teams.

This role is based on‑site at our Ridgefield, CT location with hybrid flexibility of 2‑3 days per week on‑site.

• Develop overall brand/TA account strategy to support the Brand’s strategic objectives, revising and updating strategy as needed using a Value and Access excellence framework and translating the account strategy into key strategic initiatives.
• Ensure close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access (Medical, Brand Marketing, Analytics, and others) to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field‑based teams are equipped with the right tools and support.
• Provide direction to Account sales training initiatives.
• Collaborate closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade‑offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards).
• Approve TA and brand business cases prior to PTC submission and provide input into LTF and GTN for brands by channel.
• Align with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and…