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Promotional Marketing Specialist
Job in
Ridgewood, Bergen County, New Jersey, 07450, USA
Listed on 2026-02-17
Listing for:
Fitometry, Inc.
Full Time
position Listed on 2026-02-17
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Job Type Part-time
Date Posted May 14th, 2025
Apply Now We're looking for a Promotional Marketing Specialist who’s excited to help guide that journey through smart, creative, and engaging campaigns. In this position, you’ll play a key role in developing and executing campaigns that drive member engagement, boost program participation, and increase overall sales. You'll use the customer journey as a framework to create personalized and timely marketing efforts that speak directly to the needs and goals of our diverse fitness community.
*
* Key Responsibilities:
*** Plan and implement targeted promotional campaigns to drive memberships, class sign-ups, and personal training services
* Map the Fitometry customer journey and identify opportunities to enhance touchpoints — from first visit to loyal member
* Collaborate with the Membership, Personal Training, and Group Fitness teams to align campaigns with program launches and seasonal goals
* Create content and messaging that resonates with current and prospective members across email, social media, in-club signage, and more
* Analyze campaign results to measure engagement, conversions, and ROI — and use those insights to refine future promotions
* Organize and manage promotional events
* Stay informed on health and fitness trends, local competitors, and member feedback to inform strategies
*
* Qualifications:
*** 2+ years of experience in promotional, brand, or digital marketing (fitness or lifestyle brand experience a plus)
* Experience developing and implementing Go To Market campaigns
* Experience developing email and grassroot campaigns
* Strong grasp of customer journey mapping and behavior-driven marketing
* Excellent writing and communication skills with a keen eye for detail and tone
* Familiarity with marketing platforms like Canva, Mailchimp, Hub Spot, or similar tools
* Energetic, self-starter attitude with the ability to manage multiple campaigns at once
* Passion for wellness, fitness, and helping people live healthier lives
** Compensation
* * Competitive salary based on experience.
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