North America Print Category Business Development Manager – Public Sector Focused Job Rio Rancho area,New Mexico USA,Sales

North America Print Category Business Development Manager – Public Sector Focused

The North America Public Sector Print Category Business Development Manager drives revenue growth, market share, and profitability for HP's print portfolio across Federal, State, Local Government, Education (SLED), public sector accounts. This role serves as the bridge between category management, sales, operations, finance, product management, and channel partners, translating business strategy into executable sales motions that improve competitive positioning and accelerate growth.

The Business Development Manager functions as a subject matter expert for HP's print portfolio, leading pricing strategy, deal support, sales enablement, channel programs, demand generation initiatives, and customer-facing business development activities. The role requires balancing strategic planning, competitive analysis, and execution across complex opportunities while influencing cross-functional teams.

Responsibilities

Business Development & Revenue Growth
Drive incremental print revenue and market share across public sector, FED and SLED, accounts.
Position HP solutions early in the sales cycle by influencing customer requirements and partner strategy.
Support pursuit strategies for complex transactional and contractual print opportunities.
Shape customer and partner buying decisions through competitive positioning and solution alignment.
Identify growth opportunities based on market trends, customer needs, and portfolio strengths.
Pricing & Deal Strategy
Own pricing strategy and category approvals for complex public sector opportunities.
Review, evaluate, and approve strategic pricing requests and escalations.
Balance revenue growth, competitiveness, and profitability across opportunities.
Partner with bid desk, finance, and sales leaders to support strategic account pursuits.
Portfolio & Market Leadership
Serve as the print category subject matter expert for HP and Channel public sector sales teams.
Align product positioning, promotions, pricing programs, and inventory strategies with business objectives.
Provide guidance on product transitions, NPI launches, supply constraints, and portfolio recommendations.
Shape demand toward strategic products while managing supply and lifecycle risks.
Sales Enablement & Training
Develop and deliver sales enablement programs for internal sellers and channel partners.
Lead recurring training, roadshows, and webinars, to improve seller readiness.
Create scalable tools, sales plays, pricing frameworks, and messaging that accelerate pipeline development.
Support partner adoption of HP programs, promotions, and strategic initiatives.
Cross-Functional Leadership
Collaborate with sales, product management, supply chain, operations, finance, marketing, and global business units.
Lead resolution of complex customer, pricing, inventory, and supply chain challenges.
Influence extended teams to solve complex business challenges and drive customer outcomes.
Represent the print business within broader HP strategic initiatives and leadership discussions.
Public Sector Strategy & Compliance
Support Federal and SLED opportunities requiring specialized compliance, security, and procurement expertise.
Advise sales teams on federal requirements including TAA, Section 508, FIPS 140.3, and other government procurement standards.
Assess business impacts associated with regulatory and product compliance changes.
Develop strategies to protect and expand HP's position within key public sector accounts.

Education & Experience Recommended

University or bachelor's degree in Marketing, Finance, Business, or a related field. Typically, 5–8 years of professional experience with a combination of Sales, Business Development, Business Planning, Category Management, or Marketing experience preferred. Experience working with channel partners, end-user sales organizations. Experience collaborating across sales, operations, finance, marketing, product management, and supply chain organizations.

Knowledge & Skills

Deep knowledge of print hardware, managed print services, channel ecosystems, and public sector procurement. Excellent communication, presentation,…